Enough to drive Carolina wild, M&H Plastic produces eye-catching beverage bottle.
May 9, 2014
by Canadian Packaging Staff
Carolina Wild, featuring a U.S. indigenous fruit pre-dating European settlers, needed a a catchy package for the launch of the new drink in retail stores.
The Carolina Wild beverage, developed by founders Elizabeth Maxwell and Dennis Tracz, is a refreshing, healthy and thirst-quenching all-natural juice from local muscadine farms.
Muscadine (Vitis rotundifolia) is a grapevine species native to the American South that has been extensively cultivated since the 16th century. It has a berry-like fruit with a flavor all of their own and, to reflect this, the producers needed to offer a unique shelf presence through bespoke packaging—a fancy way of saying custom-manufactured packaging.
Positioned as a premium juice which has myriad health benefits with its naturally high levels of antioxidants and polyphenols, the product and its packaging has won the hearts of celebrity chefs around the Southern U.S.
For this, Carolina Wild turned to M&H Plastics, part of the RPC Group, in Virginia to produce their bottle that captured both the berry shape and the twisted nature of the vine on which it grows.
Offering a high gloss finish and bright graphics, the Carolina Wild 12-ounce “Vine” bottle is designed to let the rich color of the juice shine through, allowing the customer to see the purity.
M&H Plastics is one of the premier suppliers of plastic components and manufactures bottles, jars flexible tubes and closures for many end users including personal care, pharmaceutical, healthcare and nutrition. The company has a portfolio of over 1,300 products and an innovation-led philosophy sees over 100 new standards being released each year. It provides full custom-moulding service for exclusive designs, virtually everything is conducted in-house, on site from concept design, through tool-making, production, artwork and decoration.
For more information on M&H Plastics, visit www.mhplastics.com.