Canadian Packaging

Meet the Captains: J.P. Wiser’s latest release of the Alumni Whisky Series

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Design & Innovation Bottles Design Alumni Whisky Series: The Captains Line J.P. Wiser

The Alumni Whisky Series is a one-time-only player whisky release

J.P. Wiser’s scores a hat trick with its third installment of the Alumni Whisky Series: The Captains Line. Just in time for this season’s puck drop, this lineup includes some of the game’s greatest who wore the captain’s badge: Mark Messier, Yvan Cournoyer and Dave Keon.

As with the previous releases in the Series, each of these whiskies have been meticulously blended to celebrate the featured Alumni and their profound impact to the game:

  • Mark Messier: Arguably one of the game’s best captains, Mark led his teams with a combination of skill and strength. This bold & tenacious 3-grain whisky is skillfully blended to deliver on Messier’s strength at 47-percent ABV. Aged 11 years in Speyside Malt barrels, this whisky celebrates #11’s impact on the game.
  • Yvan Cournoyer: Aged 12 years to honour Yvan’s playing number, this whisky was inspired by Cournoyer’s game-winning pass to Paul Henderson in the Canada 1972 Summit Series. Much like Cournoyer’s smooth hands led to the gritty game-winning goal, this complex liquid is a smooth 3-grain blend with gritty rye flavours.
  • Dave Keon: With a 45-percent ABV to celebrate the 45-points Dave scored in his 1st season, this well-balanced whisky compliments his offensive and defensive abilities on the ice. To truly pay homage to this hockey legend, this whisky is aged 14 years for Dave’s playing number and uses 4 different barrels to commemorate his 4 Cup wins.

Whether you are a fan of the sport, grew up watching these players, or simply appreciate genuine Canadian spirit, this collection is for you. Not to mention, part of the proceeds from this whisky collaboration go back to the NHL Alumni Association (“NHLAA”) to help support their social ambitions.

“We are proud to partner with the NHLAA, and with proceeds from this collaboration, knowing that we have a role in supporting their ambition of helping retired players, the hockey community, and celebrating a sport loved by so many Canadians. With an extensive pool of retired players to work with and a talented whisky team able to deliver great liquids, the sky truly is the limit.” said Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine Limited.


The Alumni Whisky Series is a one-time-only player whisky release. This 3rd lineup of premium, collectible player whiskies will be available this season in select stores across Canada.


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