Canadian Packaging

International Pacific Sales Ltd. (IPS) Celebrates 50 Years With Brand Refresh

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Design & Innovation Design International Pacific Sales Ltd. (IPS)

The leading food brokerage launches 50th year anniversary with new logo and outlook

International Pacific Sales Ltd. (IPS) today unveiled their new logo, company Vision, Purpose, and Mission to celebrate the company’s 50th anniversary. Since 1969, IPS, asecond generation family enterprise, has been a sales agency representing food and non-food manufacturers in both food service and retail markets with coverage across Western Canada. This year marks their 50th year in business, which they will be celebrating alongside their Principals, Employees, Family, and Customers. The company revealed their fresh look today by launching a new logo and website, featuring their services in Marketing Management, Sales Management, Business Management, and Culinary Expertise.

“I’m thrilled to be able to carry on this legacy that was founded in 1969 by my parents, Michael and Shirley Driscoll,” said Laura Driscoll, CEO. “We’re eager to move the company forward, while maintaining the family legacy, with our new brand. The team and I are bullish to continue to lead in food service and retail sales, bringing the industry our best work everyday.”

When the company was founded in 1969, they searched for 25 years for the core of their brand. They found their soul when they adopted a logo of the bull – representing strength, optimism, aggressiveness, stability and leadership. The new company logo launched, to celebrate the 50th anniversary, preserved the bull and incorporated more of their personality into what they represent every day – passion, knowledge, awareness, talent, respect, fun, innovation, leadership, and integrity – through a colour change and a new typography. The updated colour will also represent trust, loyalty, wisdom, confidence, and intelligence for the company.

As the team looks to the future, they also revised their Vision, and company Purpose to reflect changes in an innovative and thriving industry. Their new Vision statement reads: To be Western Canada’s #1 Foodservice and Retail Sales Agency by providing unparalleled sales, exceptional service and industry expertise to all our business partners. Their Purpose is to Uncover new opportunities and offer solutions for our partners to thrive. Their newly released logo, Purpose, Vision, and Mission capture the past, present, and future of the company.

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“Having been a leader in the industry since its conception, IPS could not be better positioned to continue this momentum and to serve customers with the best service the industry has to offer,” said IPS President, Blake Davidson. “We’re excited about this change and look forward to the next 50 years of partnerships, collaborations, and growth.”

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