Fine foods producer gets pot luck
By Canadian Packaging staffDesign & Innovation Food Safety Flexibles Casa Ametller RPC Superfos SuperLock pot
Casa Ametller grows with SuperLock pot designed by RPC Superfos.
SPAIN—The switch from plastic bottles and doy-packs (sealed upright-standing plastic bags) to the SuperLock pot from RPC Superfos has enabled Spanish food producer Casa Ametller to expand its range of cold and hot soups and give them a more premium image.
A family-owned company established in 2001, Casa Ametller produces a range of high quality fine food products and also has 74 retail stores, mainly in the Catalonian region near Barcelona. The company’s soup range was only recently launched in Spain, Switzerland and Germany but with the advent of the SuperLock pot this has now expanded into 11 different flavors.
The previous packs were produced in-house and while they worked well, they did not deliver the high class solution that Casa Ametller wanted to offer.
Casa Ametller team member of new development Albert Massaneda explains: “In line with an overall growth and expansion strategy, we wanted to obtain more customer attention and obviously sell more soups. Through the SuperLock pot with in-mould labeling we can clearly communicate the high quality of our soups. We appreciate the rigid plastic solution as well as the increased shelf life that our soups get with this pot.”
As a soup producer, Casa Ametller values the fact that the SuperLock pot is suitable for hot filling and autoclaving (pressure chamber process for sterilization) in the process line, while for end-users, it delivers a premium customer experience.
The fine foods producer likes how easy it is to open and re-close the pot thanks to the click-on screw-off lid, including the easy-to-peel off membrane.
“Working with RPC Superfos has been a pleasure,” says Massaneda. “We have received competent service in a proper way and all the support that we needed. It takes some time to implement a packaging project from start to launch; however, looking at the great result, I would not have done it any other way.”
For more information, visit www.rpc-superfos.com.