Canadian Packaging

Convenient, crunchy and curvy

Snack producer Vico introduces Hula Hoops in Sonoco’s rigid paperboard containers to the French market.

June 8, 2017
by Canadian Packaging staff

Hockenheim, Germany—When it comes to products for quick and on-the-go snacking, the right packaging makes a difference, the French snack giant Vico relies on rigid paper containers from Sonoco Europe for helping introduce the ring-shaped, three-dimensional Hula Hoops snack to the French market.

The handy containers in three distinctive colors—one for each flavor—stand out at the point-of-sale (POS) with their trendy design and satisfy customers’ demand for convenience and freshness with their aluminum lining and reclosable snap lid.

Founded in 1955, the Vic-sur-Aisne, France–based brand Vico has decades of experience when it comes to savory snacks. Potato, dough, rice and nut snacks have allowed the company to establish itself as one of the major snack producers in France. The latest addition are Hula Hoops, small ring-shaped snacks made from potato dough. Based on one of the most popular British snacks, Vico’s Hula Hoops set out to conquer the French market in 2016 with three popular snack flavors: Original (salted), Cheese, and Barbecue. The potato snack is available in all major French supermarkets in a 115-gram rigid paper container.

A packaging that stands out and preserves taste
Thanks to their package design, Hula Hoops stand out at the POS: Each flavor has its own distinctive color. The all-around label shows stylized yellow Hula Hoops in motion, reflecting their intended use—on-the-go consumption—while the reclosable snap lid in classic red echoes Vico’s brand color.

“The high visibility of our rigid paper containers is one of their key features,” says Sonoco Consumer Products Europe vice-president and general manager Séan Cairns. “Having a packaging that stands out on the shelf is a crucial advantage, especially when it comes to introducing a new product to the market and attracting impulse buyers—which is of the utmost importance on the highly competitive snack market.”

More than just a pretty face, the aluminum-lined container, with a diameter of 83-mm and a height of 150-mm, also preserves Hula Hoops’ freshness and flavor. Once the container has been opened, it can easily be closed again to retain the snack’s crispiness thanks to the reclosable snap lid. Particularly for on-the-go snacking, consumers benefit from being able to close the container again easily.

A strong partnership on the European snack market
Hula Hoops are the latest result of a long and successful cooperation between Sonoco and Vico’s parent company Intersnack, which have worked together for years to introduce savory snacks in attractive packaging to European markets. Hula Hoops have been available in French supermarkets for nearly a year. After the successful introduction, Vico is already planning to soon add two new flavors, Bacon and Sour Cream & Onion, which are very popular choices among snack fans.

About Sonoco Europe
At roughly 70 operations across Europe, Sonoco provides customers with a wide range of consumer and industrial packaging solutions. Consumer goods packaging solutions include composite cans, drums, and luxury tubes (also called rigid paper containers) with a variety of closures; plastic packaging; packaging services; and graphics management. Sonoco’s industrial division produces a portfolio of cores, tubes, and spools made from highly engineered paperboard or plastic for use with paper, textiles and specialty films. The Sonoco Thermosafe unit offers customers temperature assurance packaging solutions for the transport of temperature-sensitive products such as pharmaceuticals and other biologics. Utilizing a range of packaging materials, technical disciplines, material science and manufacturing capabilities, Sonoco takes a holistic approach to providing customized solutions that meet customers’ unique needs. To learn more, visit

About Sonoco
Founded in 1899, Hartsville, South Carolina-based Sonoco is a global provider of a variety of consumer packaging, industrial products, protective packaging, and displays and packaging supply chain services. With annualized net sales of $4.8 billion, the Company has 20,000 employees working in more than 300 operations in 33 countries, serving some of the world’s best known brands in some 85 nations. For more information on the Company, visit

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