Promoting The Print Industry Challenge
July 23, 2010
by Canadian Packaging Staff
Unisource Worldwide, Inc. of Norcross, Georgia, one of the leading distributors of paper, packaging and facility supplies in N.A., has joined together with The Print Council to support new initiatives in the world of print communications.
In addition, Unisource chief executive officer Al Dragone has announced the company has committed a $100,000 matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
“With this additional funding, The Print Council will strengthen its ongoing efforts to support paper-based communication in an increasingly digital world,” says Dragone. “This partnership demonstrates Unisource’s commitment to educating both our own printing industry as well as the creative design, media and marketing communities about why they should continue to include print in their overall marketing mix.”
Continuing, Dragone explains: “The paper business has been a challenging industry to unify, oftentimes thriving on competition and an entrepreneurial spirit–Unisource Worldwide and The Print Council believe that now is the time to unify around the promotion of our industry so everyone benefits in the long run.”
The Print Council – a business development alliance headquartered in Washington, DC, dedicated to promoting the greater use of print media through education, awareness, market development, advocacy and research – is currently promoting the printing industry through several programs. For more information, visit www.theprintcouncil.org.
For more information on Unisource, visit www.unisourceworldwide.com.