Genie’s Genius
Canadian Packaging
Upstart e-commerce packaging suppliers boosts capacity and shortens lead times with digital converting system
Founded by a third-generation family-owned packaging manufacturer, Box Genie (www.boxgenie.com) began production in 2021 as an e-commerce packaging provider specializing in corrugated packaging for small-to-medium-sized businesses.
Operating out of Kansas City, Mo., the company specializes in custom mailer boxes of varying shapes, colours, sizes, and designs—providing easy-to-design custom boxes with the best value for the highest-quality service.
Cutting, printing and producing all boxes under one roof, the sustainability-focused company is committed to providing its customers with endless choices of shapes, colours, sizes, and designs for packaging boxes, with minimal carton footprint.
As part of that vision, the company has recently invested into a leading-edge Highcon Euclid 5C digital converting system to support a complete digital workflow from print to finished product.
According to Box Genie’s chief operating officer James Beard, the Highcon Euclid was chosen primarily for its ability to reduce tooling costs and to shorten lead times—without sacrificing print quality.
In fact, the Kansas City plant was able to get the system running in full production mode in less than two weeks after its installation last year.
“We were particularly interested in shortening lead times to better serve small-to-mid-size orders and meet our customers’ needs for custom boxes,” Beard says.
“Highcon digital finishing allows us to increase throughput and cutting capacity,” he explains, “as well as the ability to run custom boxes and displays and gang multiple jobs to improve efficiency.”
In addition to expanding its capacity, Beard says that Box Genie expects to be able to go after new business as a result of the purchase.
“We bought the Highcon because we wanted more capacity and shorter lead times,” he states.
“We were very pleased with the Highcon installation process and the dedicated onboard and training staff.”
Headquartered in Yavne, Israel, Highcon (www.highcon.net) develops, markets, sells and supports a portfolio of digital cutting and creasing machines that cover a wide range of formats, substrates and applications.
According to the company, Highcon technology is transforming the industry by providing cost-effective solutions to the increasing manufacturing inefficiencies facing corrugated carton manufacturers as the result of the emerging market trends of e-commerce, shorter time to market, lower job sizes and a drive to sustainability.
Because such requirements can’t always be accommodated by the expensive and time-consuming conventional die-making and setup process, the Highcon digital technology bridges the gap between agile production and design flexibility delivering improved responsiveness, JIT (just-in-time) production, short runs, customization of structure and design, and the ability to perform a wide range of applications in-house.
Since entering the market in 2009, Highcon’s cutting-edge converting systems have been installed at customer sites around the world, including at some large multinational companies, to support the needs of global and local brands.
“It is our pleasure to welcome Box Genie to the ranks of our innovative customers, many of whom are experiencing the benefits of adding Highcon digital converting to their production capabilities,” says Highcon’s general manager and vice-president of sales for the Americas region, Michael Ciaramella.
“Streamlining the workflow and optimizing production with an end-to-end digital manufacturing process helps our clients stay ahead of the competition while adding incremental value to their customers,” Ciaramella states.
“As such, Box Genie is joining a growing group of customers that are leading the Web-to-Pack market transformation.”
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