Canadian Packaging

Wrigley launches customizable gum package

Customers can create and purchase personalized packs of Extra Sugar-Free Gum online.


March 22, 2011
Andrew Joseph

Chicago – Want to show off your company logo, commemorate a happy event, placate your ego or just have fun?

Now fans of Extra sugar-free gum can now create and purchase personalized packs featuring their photos and designs via the Wm. Wrigley Jr. Company’s first-ever custom-packaging offer, MyExtra.

Chewing gum aficionado’s can visit a Wrigley website upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations among countless others.

“Not only is MyExtra an exciting innovation as Wrigley’s first ever custom-packaging offer, but it also allows us to help fans of Extra gum celebrate and share important moments in their lives, whether they are creating gifts, favors or personal keepsakes,” explains Julie Goldman, managing director of Wrigley Global Upstream Innovation.

Online, consumers begin by choosing a specific theme and template and then personalizing the package by adding a message and photo of their choice. As an added bonus, people can opt to share their completed designs with other in a MyExtra gallery.

The custom Slim Packs contain 15 sticks of Extra sugar-free gum and cost US $4.99 each, with prices decreasing with bulk orders. The customized packages are available in three flavors: Extra Peppermint, Spearmint and Sweet Watermelon. It takes between 14 and 21 days to print and ship depending on the shipping method chosen and all major credit cards are accepted.

Ready to make your chewing gum package look great? Visit www.MyExtraGum.com.

About Wrigley

The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in over 40 countries, globally distributing its brands like: Wrigley’s Spearmint, Juicy Fruit, Altoids, Doublemint, Life Savers, Skittles, Extra, Starburst, Hubba Bubba and more. Wrigley is headquartered in Chicago and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia. Mars is a $30-billion, family-owned company that produces some of the world’s leading confectionery, food and pet care products and has growing beverage and health & nutrition businesses.