July 21, 2009
by Canadian Packaging Staff
The rounded profile of a mother-to-be is an unmistakable image, and TricorBraun – a leading North American packaging designer headquartered in St. Louis, MO – has worked with Purity Life Health Products – Canada’s largest health products supplier – to create that figure in the packaging for a new line of multi-vitamin supplements for pregnant and breastfeeding woman.
Called Mom To Be supplements, the bottle is shaped as a silhouette of a pregnant woman, with the likeness enhanced with the application of an image of an expectant mother printed on a full-sleeve shrink.
Although the concept for the bottle was provided by Purity Life Health Products, the design engineering and molds for the 250cc white HDPE (high-density polyethylene) bottle were created by TricorBraun. A lug has been placed on the bottom of the bottle to orient it properly for the shrink label’s application.
The closure is a standard polypropylene, flip-top, full-orifice dispensing component that is applied to a 45/400 neck finish.
TricorBraun (www.tricorbraun.com) is one of the world’s leading suppliers of packaging, and it has 34 offices in the U.S., Canada, Mexico and Asia.
Purity Life Health Products is a division of the SunOpta Company and is located in Acton, Ontario, and Vancouver, BC. Visit www.puritylife.com for more information.