Canadian Packaging

QuickLabel Intros Printing Ribbon For Added Security


July 29, 2009
by Canadian Packaging Staff

QuickLabel Systems, a brand of Astro-Med, Inc. has announced the introduction of a new thermal transfer ribbon for ‘security labeling’ applications.

The new RDZ ribbon produces printed text, barcodes, and other label content that is only visible under ultraviolet (UV) light. When exposed to UV light, print produced by QuickLabel’s RDZ ribbon appears to be a neon-bright fluorescent green or yellow, depending on the substrate.

“This ribbon is used for anti-counterfeiting label printing applications, in which the authenticity of a product must be verified on a production line or in a distribution center,” says Elias G. Deeb, vice-president of media manufacturing at QuickLabel. “A covert barcode or other security label marking printed using RDZ security ribbon can be easily read by a UV barcode scanner, and is also visible to the human eye in the presence of illumination from a UV light source such as a black light.

“For products at risk of being sold on the black market such as entertainment media and personal care and cosmetics products, security label printing with RDZ ribbon ensures low-cost authentication and accountability throughout the supply chain,” Deeb continues.

The RDZ ribbon looks like a standard roll of thermal transfer ribbon, and can be installed on a standard thermal transfer barcode printer in the usual way.

“There is virtually no overhead required to add a security feature to your label with QuickLabel’s RDZ ribbon,” notes Deeb. “Since it is used on a standard barcode printer, operators can easily install, print, and change their security mark instantly, incrementing expiration dates or serial numbers, for example.

“The security mark does not occupy any ‘real estate’ on the label itself, so it does not interfere with the design of the label,” he explains. “Businesses with label designs which are approved through a lengthy regulatory or branding process will not need to fear design interference from security markings printed by the RDZ ‘invisible’ ribbon.”

The RDZ security ribbon is a clear, resin-based thermal film, and is compatible with synthetic label stocks, including polypropylenes, polyesters, and some coated paper label materials.

Samples of the RDZ security ribbon and samples of labels printed with the security ribbon are available by contacting QuickLabel Systems at www.QuickLabel.com/ribbon or by telephoning 877-757-7978 or +401-828-4000 for calls outside of the U.S. and Canada.