It's not green anymore!
By Canadian Packaging Staff
Design & Innovation Danone Group Danone Waters of North America evian bottled water natural spring water new bottle designNew bottle design for U.S. evian natural spring water drinkers.
WHITE PLAINS, N.Y.—The iconic evian Natural Spring Water has unveiled a new identity specific to U.S. markets.
Like its award-winning bottle of 14 years ago, this design represents a major breakthrough, fitting for the water that first defined the U.S.’s premium water segment in the early 1980’s.
Featuring sleeker and cleaner lines, the new evian bottle leans on transparency to celebrate its contents and even features a ‘label-less’ look.
Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water’s source in a corner of the French Alps—a region protected by the farming community to ensure evian water maintains its pure, natural form.
The bottle’s simple shape and beveled mountain ridges are meant to echo the simplicity and majesty of the water’s home.
Proud of its long tradition, the brand’s special story is told on the back of the bottle, and ‘evian‘ is carved smartly into the base as a playful design touch.
“We’re very excited,” exalts Danone Waters of North America president Eric O’Toole. “Our new bottle allows evian’s honest and natural personality to make a new connection with consumers.
“evian has been the icon of the category for three decades, yet its vibe and skin had become dated,” he adds. “We wanted to remake the brand so consumers would be proud to once again call it their favorite water. It’s a sharp new look, and we can’t wait to see it here, there, and everywhere.”
Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains.
According to evian, each drop of water that makes it into the spring takes part in a unique, 15-year journey, and is the secret to the water’s purity and unique, natural taste. It’s also a journey that gives it a rich, unique natural mineral and electrolyte content.
The new bottle design is available in the 500ml size, with additional formats slated to debut in the following 12 months.
The evian brand is owned by French multinational Danone Group. More information can be found at: www.evian.com.
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