Share A Coke campaign
Asia Pulp & Paper Group sustainability director for the Americas Ian Lifshitz takes a look at how getting personal has helped turn marketing of products on its ear.
“Play a Coke” all summer long with over 185 curated Spotify playlists on bottles of Coca-Cola, Diet Coke and Coca-Cola Zero.
The can above was gifted to me by the fine folks at Coca-Cola Canada… specifically Kate Hillyar who seems to know all about Coca-Cola’s long-time philosophy of “Have a Coke and a Smile.” The personalized Share A Coke campaign is…
Not content with merely quenching your taste, Coca-Cola wants to connect with the real you.