Canadian Packaging

Plain Packaging 2017 report

  • News General

    $300-billion at stake as plain packaging threatens beverage industry

    December 6, 2017 by Canadian Packaging staff

    Brand Finance estimates the potential value loss to businesses at close to US$300 billion if plain packaging is extended to the beverage industry, noting that The Coca-Cola Company and PepsiCo would each lose approximately $45 billion or 25 percent of enterprise value.

Category Captains 2019