Augmented reality packaging works well for short-term promotional campaigns according to GlobalData.
PAC seminar on April 9: Innovation Trends in the Packaging Market – Winning at Retail!
Sneak preview of first results of drupa’s The Impact of the Internet on Print study to be released in October.
Organized by Canadian Packaging magazine, the one-day table-top trade show garnered rave reviews from both the attendees and exhibitors.
Ball Packaging Europe show how augmented reality can be combined with the beverage can to boost sales at InsideAR in Munich, the world’s largest Augmented Reality fair.
Edeka Hessenring grocery chain launches own brand of soft drink with novel six-pack and augmented reality.
Most consumers only decide which items end up in their shopping basket when they are actually in the shop itself. The ideal packaging therefore jumps off the shelf, speaking to the consumer, providing instant persuasive information about the quality of the product. But no matter how appealing the design of a packaging…