Unilever tackles climate change with industry partnership platform
By Canadian Packaging staffGeneral Sustainability Coca-Cola Esomar Flamingo GfK Kantar MetrixLab Nielsen PepsiCo Sapient Nitro Save The Children Steering Committee Paragon The Market Research Society Unilever
Steering Committee Paragon aims to share ideas, data and insights to address key global challenges.
Unilever and a host of industry partners have announced the creation of an open platform—Steering Committee Paragon—to combine their market research forces in addressing key global development and sustainability challenges.
With the United Nations Global Goals agreed and in motion, industry, governments and individuals can all play their part in contributing to the 17-point plan which aims to end poverty, combat climate change and fight injustice and inequality.
With no one single body or organization able to find a solution to all of these challenges, Paragon has been created to be a single information source together with research bodies and industry.
Launching in May 2016, the vision for Paragon is to generate and provide access to quality insights on the issues that the world is facing which will help governments, academics and NGOs around the world. All insights hosted on the site will be linked to the Global Goals for Sustainable Development and will be available for Paragon partners to formulate fact-based programs.
Partners signed-up for launch include PepsiCo, Coca-Cola, Kantar, Nielsen, MetrixLab, GfK, Flamingo, Save The Children, The Market Research Society (MRS), Esomar and Sapient Nitro.
Unilever senior vice-president of consumer and market insights Stan Sthanunathan says: “In a rapidly-changing world, we cannot operate in silos. The past year has set the precedent with highly ambitious goals and frameworks created to address the global sustainability and development challenges that we all face.
“It is time to accelerate efforts to move towards achieving these goals and Paragon will allow us to share learning, data and insight, and encourages other businesses and industries to address these critical challenges affecting us all. By building a network of partners and working together, we can look for solutions which have greater scale and impact globally to address development and societal challenges.”
MRS chief executive officer Jane Frost CBE, adds: “This year MRS, now in its 70th year, is celebrating a core value of the market research sector: helping people talk to power. Unilever’s Paragon partnership, which we are delighted to support, is an excellent practical example of the way that ethically sourced research can be used for good, giving more people a voice and more organizations a chance to listen. “
For more information, visit www.paragonpartnerships.com.