Canadian Packaging

Sonoco Launches True Blue Sustainability Brand

October 13, 2009  By Andrew Joseph


Sonoco, one of the largest diversified global packaging companies, has announced its Sonoco True Blue program, a new umbrella brand for packaging solutions and recycling services that have met stringent sustainability requirements.

To qualify for the program, a package must clearly offer an advantage over the package it is intended to replace, either through the use of more sustainable materials or source reduction. A package may also qualify if during the production process it uses less energy, water or raw material, or results in fewer carbon emissions.

“For more than a century Sonoco has been engaged in “green” initiatives, long before sustainability was considered important. Now, we are taking our efforts to a new level, a True Blue level, with the creation of a brand for our packaging products and recycling services,” said Charles Sullivan, Sonoco’s executive vice president, Consumer.

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Sonoco, a total packaging solutions provider, offers a full range of packaging supply chain products and services from concept and design to reclamation and recycling.

Sonoco has developed a proprietary sustainable packaging design software program that helps customers reduce their packaging environmental footprint by substituting materials, down-gauging structures and simplifying packaging to improve its recyclability.

Currently, the following products are a part of the Sonoco True Blue brand: shaped and round composite cans, blow-molded plastic containers, thermoformed packages, molded and extruded plastics products, ends and closures, printed flexible packaging, point-of-purchase displays and protective packaging.

Visit www.sonoco.com/trueblue to learn more.


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