Promo Binder: Handy Sustainability Primer
June 8, 2009
by Canadian Packaging Staff
Learning all the ins and outs of packaging sustainability can be a daunting task, but thanks to the recently-published EcoCare Resource Binder from The Central Group of Mississauga, Ont., users of corrugated packaging can have most of urgent questions about environmental packaging improvements answered virtually in seconds flat.
Conceived as a customer educational tool for the Mississauga, Ont.-based packaging converter and designer for customers in the CPG (consumer packaged goods) industry, the multi-featured binder is a combination glossary, checklist, backgrounder, reference guide and swatchbook structured to facilitate hands-on understanding of environmentally sustainable choices.
It also features the company’s corporate vision and goals for various inhouse sustainability programs—including waste reduction, energy and water conservation, greenhouse emission cuts, etc.
The reader-friendly EcoCare binder also includes several samples of multicolored graphics printed on various grades of recycled corrugated board from leading producers such as Kruger, as well as synopsized case studies of successful sustainable packaging projects The Central Group has executed for leading CPG producers like Heinz and General Mills.
Made from 100-percent recycled and recyclable materials, the EcoCare Resource Binder was selected as Bronze Award winner in last month’s Sustainable Packaging Leadership Awards competition of the Packaging Association of Canada (PAC), which the company’s sustainability leader Linda Vasko says confirms its long-nurtured credentials as “an industry thought leader on sustainability issues.”
Says Vasko: “As a leader, it is our responsibility to educate our customers on how to make even better environmental choices when it comes to the design, fabrication and transportation of packaging.
“We also took the opportunity to demonstrate our long-term commitment to environmental sustainability by not only outlining our vision and goals, but also the means by which we will achieve these goals,” Vasko adds. “Our hope is that other organizations can learn from our practices and look to reduce their environmental footprint.
“The feedback we have gotten from our customers so far has been overwhelmingly positive,” Vasko reveals, “and the binder format enables the reader to expand it as more information becomes available, so that it can evolve over time in step with the evolution of sustainability itself.”