Canadian Packaging

Molson Coors releases ‘Our Beer Print’

Brewer releases corporate responsibility report achieving strong results in its ambitious 2020 goals, noting how in 2014 a total of 100,000 tons of packaging waste was avoided.


August 18, 2015
by Canadian Packaging staff

DENVER and MONTREAL—Molson Coors Brewing Company announced the issue of its 2015 Corporate Responsibility Report – “Our Beer Print” – covering the company’s 2014 performance toward its 2020 goals.

“Through Our Beer Print, we are striving to increase our environmental performance, support an engaged workforce, and develop a social purpose for our core brands,” says Molson Coors president and chief executive office Mark Hunter. “In 2014, Molson Coors was recognized as a member of the Dow Jones Sustainability World Index for the third consecutive year. We’re proud of this recognition, which reflects our longstanding commitment to corporate responsibility and transparent reporting.”

In 2014, Molson Coors achieved meaningful progress toward its 2020 targets of zero waste to landfill, 25 percent energy reduction and 15 percent reduction in both carbon and water intensity.

The company’s results included:

  • Reduced energy use by 3.4 percent, equivalent to the average annual energy consumption of 1,600 households;
  • Reduced carbon emissions by 2.4 percent, equivalent to 7,700 tons;
  • Decreased water use by 3.3 percent — nearly 8 percent below the 2011 baseline, saving over 500 million liters of water;
  • Reduced waste generated per pint of beer produced by 11.5 percent;
  • Invested over $20 million in new anaerobic digestion wastewater plants and energy centers.

2015 Corporate Responsibility Performance Highlights

Environmental Stewardship

  • Energy and Carbon: 26 percent of the 2020 targeted energy reductions and 53 percent of the carbon reduction targets have been achieved to date. The $11.2 million investment in a new UK energy center is predicted to improve the site’s carbon emissions by an additional 6.5 percent.
  • Waste: Reduced the amount of waste generated per pint of beer produced by 11.5 percent in 2014, and continuing with its Sustainability Strategy, all operations will be landfill-free by 2020. All UK breweries are already zero waste to landfill.
  • Water: As part of its commitment to invest in wastewater to energy projects, Molson Coors commissioned a new anaerobic digestion wastewater plant in Bulgaria and began construction on two additional plants in Serbia and Montenegro – a total investment of $11.8 million.
  • Packaging: In 2014, a total of 100,000 tons of packaging waste were avoided. While the shift in packaging mix and consumer trends have given opportunities to exceed targets, Molson Coors has reduced weight savings through light weighting initiatives and changing the materials for a number of formats.

Alcohol Responsibility
In 2012, Molson Coors joined 12 other leading beer, wine and spirits companies to strengthen efforts to reduce harmful drinking around the world. As part of these commitments, Molson Coors helped launch ResponsibleDrinking.org in May 2015. The website is intended to be a helpful health destination for current information on issues related to safe, legal and responsible drinking decisions across the globe.

Employees and Community
Employees are engaged with the company’s corporate responsibility strategy through Our Beer Print. In 2014, alone, 930 employees participated in Our Beer Print Month activities and 10,000 individual Our Beer Print Month commitments were made. The company also invested 1.45 percent of pre-tax profits to charity, community and corporate citizenship activities.

Responsible Sourcing
Established in 2012, the Supplier Standards outlines Molson Coors’ expectations of suppliers in the areas of environmental, social and economic sustainability. In 2014, the Supplier Standards were communicated as an ongoing requirement to 100 percent of its global supply base, and 120 suppliers were audited to ensure ethical compliance.

Read the complete Our Beer Print 2015 Corporate Responsibility Report HERE.

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; across Europe through Molson Coors Europe; and outside these core markets through Molson Coors International.

For more information on Molson Coors Brewing Company visit www.molsoncoors.com.


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