Leading razor brand sharpens its focus on product and packaging recyclability
Collectors will earn points that can be used for charity gifts or converted to cash and donated to charities of their choice.
April 17, 2019 By Canadian Packaging
When it comes to shaving, the Gillette brand razors and accessories have long set the standard for product and packaging excellence, but not so much when it came to sustainability and waste diversion.
However, that shortcoming appears to be finally addressed in a big way by its progressive brand-owner Procter & Gamble Inc., which is hooking up with leading product upcycling services provider TerraCycle,
Inc. to collect and recycle all of its disposable razors, replaceable-blade cartridge units, and razor plastic packaging right across the U.S.
Under the recently-launched Gillette Razor Recycling Program, individual participants and organizations can sign up on the program page (www.terracycle.com/en-US/brigades/gillette) to download pre-paid TerraCycle tracking labels for shipping their used razors and packaging directly to the recycler—ultimately to be made into broad range of useful new products like park benches, bike racks, petfood bowls, recycling bins, etc.
Under the program, businesses, gyms, colleges, cities and community organizations will be actively encouraged to become designated drop-off points for the returned waste, whereby they will by supplied with special razor recycling bins that they can simply seal and return via UPS to TerraCycle, which will promptly send a new bin back to them.
For every shipment weighing at least 15 pounds, collectors will earn points that can be used for charity gifts or converted to cash and donated to charities of their choice.
“Through this innovative, first-of-its kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program,” says TerraCycle founder and chief executive officer Tom Szaky.
“We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills,” Szaky states.
“We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across the U.S,” adds Gillette’s chief executive officer Gary Coombe.
“This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle,” Coombe states.
“We are thrilled to bring this option to our consumers in the U.S.,” Coombe proclaims, “and we are already working on plans to roll out this important initiative to more countries very soon.”