Juicemaker goes fully-naked with clear rPET bottles
Naked Juice Company completes the switch of all its beverage product to fully-recycled clear plastic bottles
January 13, 2011
by Canadian Packaging Staff
MONROVIA, Ca. – Having nothing to hide is a commendable way to go about things in many walks of life, and it has certainly had its share of rewards for Naked Juice Company, super-premium juicemaker renowned for using only the best barenaked fruits and vegetables to make its all-natural juices and juice and protein smoothies—without adding any sugar, preservatives, or artificial colors and flavors.
Earlier this year, the PepsciCo subsidiary has kept its ongoing quest for transparency going full-tilt by converting the company’s 10-, 15.2-, and 64-ounce juices and smoothies to the recently-launched reNEWabottle clear plastic containers made from 100-percent, post-consumer recycled rPET (renewable polyethylene terephthalate)—reducing the beverage producer’s consumption of virgin plastics by an estimated 7.4 million pounds a year.
“At Naked Juice, we’ve always been transparent about what we put into our juices and smoothies, using only the highest-quality ingredients and never adding sugars or preservatives,” says Naked Juice director of marketing Brad Armistead.
“The transition to the reNEWabottle is a natural evolution to fulfill our brand mission of making superior products while minimizing our impact on the environment.”
First launched last November for the 32-ounce Naked Juice brand juices, the recyclable reNEWabottle will also help the company to reduce the bottle’s GHG (greenhouse gas) emissions by 35 per cent—the equivalent of saving more than 500,000 gallons of gas annually—while also saving more that 12,000 cubic meters of space in landfills, according to the juicemaker, which has implemented several other notable sustainability initiatives in recent months, including:
* Teaming up with the Rainforest Alliance last year to procure its bananas, which are used in 80 per cent of the company’s products;
* Completing a full carbon life-cycle assessment and developing a comprehensive long-term plan to shrink its carbon footprint;
* Rebuilding its manufacturing facility using state-of-the-art technology to earn the prestigious LEED (Leadership in Energy and Environmental Design) certification from the U.S. Green Building Council—in recognition of the design’s progressive energy and water efficiency characteristics that go well beyond the industry standard.