Canadian Packaging

Have your say on the new bioplastics logo

Cereplast holds online forum to develop manufacturer guidelines for bioplastics symbol


July 28, 2011
by PIC staff

EL SEGUNDO, Calif.—Now that the U.S. has a symbol to distinguish products made from bioplastics, the question turns to how manufacturers will use the new logo.

The bioplastics symbol was established earlier this year through a competition held by bioplastics producer Cereplast. The logo is intended to raise awareness of bioplastics in consumer products ranging from disposable food containers to children’s accessories. It will work like the universal recycling symbol, which helps consumers identify products that are recyclable or made from recycled materials.

Cereplast has applied for trademark registration and is currently determining guidelines for the use and licensing of the symbol.

The company is hosting an online forum to engage consumers, industry and other stakeholders on potential guidelines and licensing requirements for the new logo. It’s open for public comment until August 12.

Frederic Scheer, Chairman and CEO of Cereplast, said guidelines for using the symbol should be unbiased.

“As such we will appoint an independent entity to oversee the usage of the symbol by manufacturers globally,” Scheer said.

After the initial forum period, Cereplast will revise the proposed usage guidelines and licensing agreement and again enlist the public to comment on the finalized rules.

The bioplastics symbol is expected to become available for use by product manufacturers by November 15, 2011.






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