SoapBox allows customers to see where their donation is going.
June 24, 2015
by Canadian Packaging staff
SoapBox, the brainchild of David Simnick and Daniel Doll, took an everyday product and applied a deeper meaning to its use.
After working on aid projects within the developing world, Simnick wanted to find a better way to help, ultimately deciding to produce a product that would literally put into the hands of consumers the ability to support hygiene, clean water and soap projects without going out of their way to give.
Through a unique “Hope Code” printed on every product, customers are able to see, from a page on the SoapBox website, exactly which community is being helped by the charitable element of their purchase. Additionally, customers can share this information across their social networks and friends to inform them about their contribution.
According to Simnick, the purchase of one bottle of hand soap provides the developing area with one month of clean water.
Since the birth of the company in 2010, SoapBox has grown from a few bars of soap to over 40 SKUs and two families of products, and has grown by over 25 items in the last quarter alone. In total, the company offers bar soaps, liquid hand soaps, body washes, lotions, shampoos and conditioners in the SoapBox line and the SoapBox Elements line. Benefit oils derived from Acaí Berry, Coconut, Argan and Brazilian Bataua Fruit are in the newest product family are used by SoapBox, to complement existing popular washing regimes and fragrances.
From its initial availability through Whole Foods, the company has expanded to Target nationwide, select CVS stores, HEB, Giant, and regional grocery chains, in total about 7,000 stores.
Co-founder Doll, says that achieving the right balance of practical and attractive packaging for these products was crucial to helping develop the initial attraction to the products due to SoapBox’s relatively unknown brand name.
Doll says: “We were able to extend our liquid product line so quickly by working closely with M&H Plastics (part of the RPC Group of Companies) in Winchester, VA, a supplier who has worked to support our growth and believes in our social mission.”
A soap for hope. For come information, visit www.soapboxsoaps.com.