First National Brand To Utilize 100 Percent Recycled Bottles
July 13, 2009 By Andrew Joseph
As part of the company’s ongoing commitment to quality and sustainability in everything it does, Naked Juice has announced it has become the first US nationally-distributed brand to transition to a 100 percent post-consumer recycled plastic or PET (polyethylene terephthalate) bottle. The Naked reNEWabottle embodies Naked Juice’s commitment to creating a more earth conscious juice.
Naked Juice expects to have its entire product line transitioned to the 100 percent post-consumer recycled bottles in 2010, starting by converting all of its 32 ounce bottles in July 2009. Additionally, all of Naked Juice’s bottles will continue to be recyclable.
Consumers can begin looking for the Naked reNEWabottle this July for all flavors that can be found in 32-ounce bottles. The new bottles are easy to identify – while the previous bottles were translucent, the Naked reNEWabottle is clear, showing off the vibrant juice inside, and will feature a label indicating that the bottle is 100 percent recycled. Products available in the 32-ounce size are Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider and Pomegranate Blueberry, as well as Protein Zone, which will be introduced in August.
The PET bottle is made from other bottles – 100 percent post-consumer recycled content and is plastic coded #1, which is easily recycled.
The initial 32-oz bottle transition reduces virgin plastic consumption by 1-million pounds per year and oil use by 8,192 barrels every year (oil is used in the manufacturing of plastics) – the equivalent of taking 497 cars off of the road.
When Naked Juice finishes transitioning its entire line, virgin plastic consumption will be reduced by 8.1 million pounds per year, saving 57,000 barrels of oil every year – the equivalent of taking 3,460 cars off of the road.
To learn more about the Naked reNEWabottle visit www.nakedjuice.com.