Canadian Packaging

Choosing renewable materials to help the planet and businesses thrive

By Marketwire   

Sustainability Moving To The Front campaign Tetra Pak Canada Inc. Tetra Pak Inc. What is Renewability in Packaging and Why Should We Care? World Wildlife Fund

Tetra Pak Canada launches Moving To The Front campaign to examine and work with the beginning of the packaging life cycle.

Toronto—Tetra Pak Canada Inc., has on July 23, 2014 released a new white paper examining the use of materials in packaging that can be regrown or replenished naturally as a solution to the planet’s growing resource scarcity and to sustain the future of the consumer packaged goods industry.

The paper is part of the launch of a new campaign, “Moving To The Front“, encouraging suppliers, manufacturers, brand owners, NGOs (non-governmental organizations) and others to expand focus from the mid and end of the packaging life cycle to the beginning.

The company’s efforts highlight the need for broader embrace and acceptance of industry practices that focus on the importance of material sourcing in protecting our world’s limited natural resources and how these practices can create long-term shared value for businesses and society.

As the global population grows and demand increases for consumer packaged goods and packaging, global supplies of clean air, water, oil, natural gas, and minerals are under greater pressure, potentially disrupting entire supply chains.


“Our movement comes at a time when Canadian businesses and environmentalists are responding to increased consumer demand for industry practices that reduce the impact on our planet,” says Tetra Pak director of environment and government affairs Elisabeth Comere.

“While recycling will continue to be a key part of a restorative circular economy, it is not the only component. As we note in our paper, What is Renewability in Packaging and Why Should We Care? the finite nature of global resources means that the time to change and innovate is now,” she states.

World Wildlife Fund manager of packaging and material science Erin Simon says: “Packaging can be a tool for conservation; it has the potential to drive demand for sustainably produced raw material at an immense scale. It’s exciting to see Tetra Pak embracing this model, and—even more important—encouraging others to ‘Move to the Front’ on packaging.”

Comere adds, “As we have always seen it, renewability, which is using a resource that can be regrown or replenished naturally over time, such as paperboard-based packaging and bio-based polyethylene (PE) can have a positive impact on our global economic stability and the ongoing health and biodiversity of our planet.

“We want to encourage our suppliers, manufacturers, brand owners and others to understand what we all stand to gain in terms of planet and business impact by adopting these practices.”
According to Tetra Pak Inc. president and chief executive officer Brian Kennell, businesses that adopt renewability practices will:

  • Realize business growth because long term supply resources will be secured and retailer preference and consumer demand for packaging made with renewable materials will grow;
  • Manage and mitigate risks caused by geopolitical threats to sourcing more effectively, leading to a more reliable supply chain with less business disruption around supply of resources and better ability to manage costs and experience less price volatility;
  • Build brand equity, differentiation and emotional connections with consumers because as consumer knowledge around resource scarcity grows, so too will their demand for packaging with renewable content, as it did around recycling.

As noted in the white paper, decades of promotion and education around recycling changed societal practices and businesses focused on securing sustainable end-of-life solutions to products and packaging.

“We don’t want to lose any ground on recycling or other commitments where we and others have been successful,” Kennell says. “But a company’s license to operate is now firmly based in its ability to mitigate and reduce the impacts of products at all life cycle stages. Acting at the front end is a must in today’s economy.”

In the coming months, Tetra Pak will be engaging suppliers, manufacturers, brand owners, NGOs and other stakeholders to join the Moving To The Front campaign.

“We’re asking these groups and others to help educate and advocate for broad acceptance of renewability practices that ensure the security of the packaging industry and the sustainability of natural resources for generations to come,” sums up Comere.

Tetra Pak is the world’s leading food processing and packaging solutions company. With more than 23,000 employees based in over 80 countries, the company takes an active role in the sustainable approach to business. More information about Tetra Pak is available at

To learn more about Moving To The Front and to download Tetra Pak’s new white paper, What is Renewability in Packaging and Why Should We Care?, visit


Stories continue below

Print this page

Related Stories

Category Captains 2024