Carlsberg starts green fiber bottle project
Beer company and partners hope to develop biodegradable wood-fiber bottle.
Carlsberg Circular Community
Green Fibre Bottle
Innovation Fund Denmark
Technical University of Denmark
Carlsberg has initiated a three-year project with packaging company ecoXpac, with the collaboration of Innovation Fund Denmark and the Technical University of Denmark, to develop a biodegradable and bio-based bottle made from sustainably sourced wood-fiber, to be known as the ‘Green Fibre Bottle’.
All materials used in the bottle, including the cap, will be developed using bio-based and biodegradable materials—primarily, sustainably sourced wood-fibers—allowing the bottle to be responsibly degraded.
Commenting on the announcement from Carlsberg headquarters in Copenhagen, senior vice-president for corporate affairs Andraea Dawson-Shepherd says: “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news. If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
This latest initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and selected partners whose aim is to pursue a circular, zero-waste economy by using the Cradle-to-Cradle framework when developing and marketing new products.
The CCC currently comprises six founding partners, with two new partners, ecoXpac and global branding agency 1HQ, with an ultimate goal to have 15 partners by 2016.
Read more about CSR in Carlsberg: www.carlsberggroup.com/csr.