Bluestone Lane Launches Its First Premium Australian Iced Coffee
Bluestone Lane will release its iced coffee beverage in SIG’s fully recyclable combismile packaging
September 10, 2019
This August, Bluestone Lane announced it will release its first ready-to-drink iced coffee beverage in SIG’s fully recyclable combismile packaging. The “Australian Iced Coffee” will be available in two SKUs – with Oat Milk and with Organic Milk. Crafted with Bluestone Lane’s premium coffee and either Elmhurst 1925 Milked Oats or organic whole milk, Australian Iced Coffee offers a better-for-you alternative to traditional ready-to-drink coffee beverages.
Created with the millennial consumer in mind, the non-GMO drinks are resealable and shelf-stable, and complement both SIG and Bluestone Lane’s commitment to responsible products. Only paper board made of pulp from FSCTM-certified (Forest Stewardship CouncilTM) and other controlled sources are used in the carton packs, each proudly displaying the FSC label.
With convenience, flavor, and nutrition in mind, Bluestone Lane’s Australian Iced Coffee boasts a coffee-forward taste that blends perfectly with the nutritious milk options. The two varieties will be available in Bluestone Lane locations across the United States and Canada, as well as online. The caffeinated beverages are packed in combismile 330ml carton packs from SIG, making healthy coffee beverages available to everyone on-the-go.
Bluestone Lane is an Australian-influenced hospitality and lifestyle brand, known for introducing the best of Melbourne’s prominent coffee culture to the United States. The growth of the brand (which now has 45 locations across seven markets) demonstrates the rising demand for an elevated experience that is readily found in Australia. Focused on enjoying coffee as an experience rather than a transaction, Bluestone Lane draws from the “Aussie” approach of providing a daily escape for locals, which also extends to its products including the newest line of ready-to-drink Australian Iced Coffee.
Differentiating packaging for a standout lifestyle product
The beverages, made with clean, simple ingredients, are packed in the combismile 330ml (11 FL OZ) carton packs from SIG. With this launch, consumers will soon be able to take the Bluestone Lane experience with them, outside of the cafe. With its slanted top, round cheeks, “smile” at the front, and grip corners, this new packaging solution emphasizes the aspect of product differentiation. Aside from the ergonomic and unique shape, it also allows for convenient consumption from the pack with a single-action closure that is leak-proof and tamper evident.
The unique characteristics of the packaging provide customers with product innovation and differentiation as part of SIG’s Value Proposition. It serves as a means to bring quality food and beverage items to consumers, ensuring mutual success within partnerships.
“We’re thrilled to partner with SIG to introduce our Australian Iced Coffee ready-to-drink that is unparalleled in quality, taste, and sustainability,” said Nicholas Stone, founder and CEO of Bluestone Lane.
Coffee aficionados and habitual consumers alike will be able to enjoy the premium quality and taste of Bluestone Lane anywhere, anytime with the release of the new product line . Find them in Bluestone Lane locations across the country and online.