Canadian Packaging

Vitamalt goes Pristine with two new malt sodas

By Canadian Packaging Staff   

General Bottling GraceKennedy Limited Malt beverages malt soda drink non-alcoholic malt soda Royal Unibrew Vitamalt Vitamalt Pristine

Unique malt beverage known as Vitamalt Pristine launches in Pineapple and Strawberry flavors.

TORONTO—Have you ever had a malt soda? Sure… we might have had a malt liquor alcoholic beverage, a malted milkshake and maybe even some Malteser chocolates over the years—and they  are all pretty good products with an excellent taste—but what the heck is a malt soda?

Vitamalt is a brand of non-alcoholic malt beverages manufactured by Danish brewers Royal Unibrew, that is popular in the Caribbean and Africa. Featuring high nutritional value, vitamin, mineral, protein and antioxidant content, consumers are reported to use it like a sports or energy drink.

Newly available in Canada, the Vitamalt Pristine brand is made with 60 per cent malt to provide the same vitamin and antioxidant benefits. After brewing the malt with barley grains, adding a hint of fruit flavor, carbonation is added to create the unique malt soda beverage, now available in two flavors: Strawberry (see image above) and Pineapple . The Vitamalt Classic and Ginger brands complement the rest of the line.

New Vitamalt Pristine Pineapple malt soda from Royal Unibrew.

Not just for adults, Vitamalt Pristine is considered to be a great beverage for kids.

“We’ve been brewing malts for over 150 years in Denmark, located in Northern Europe,” says Mark Abrams, North American sales and marketing manager for the Vitamalt brands. “Besides high quality, innovation is a very important part of work. We’re consistently trying to improve the malt beverage sector and bring forth products we believe will transform the category and most importantly products that are good for you. That’s why we continue to use our tag line: ‘Vitamalt, takes care of you!’”

As with any other Vitamalt product, Vitamalt Pristine is non-alcoholic and can be enjoyed at every occasion: for a light, nutritious snack or as an energizer.

Distributed by GraceKennedy Limited in Canada—GraceKennedy is one of the Caribbean’s largest conglomerates with businesses throughout the Caribbean, Europe and North America), Vitamalt Pristine can be found at local Caribbean grocers throughout the nation.

For more information, visit www.vitamalt.com.

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