Canadian Packaging

Verallia serves bottles meeting LCBO strategy

By Canadian Packaging Staff   

General Eco-friendly glass packaging Recyclable Saint-Gobain Packaging Verallia Verallia North America

Wine customers can get eco-conceived bottles that meet LCBO's new lightweight glass strategy for more sales in Canada.

Verallia North America has developed new containers for wine customers in the U.S. and Canada that meet the Liquor Control Board of Ontario’s (LCBO) new lightweight glass strategy for wine products.

In an effort to reduce the carbon footprint of products while also providing ergonomic benefits through reduction in overall case weights, the LCBO announced a new national standard of 420 gram maximum weight for table wine packaged in glass and priced at or below $15.

The LCBO’s April 29, 2010 announcement followed its February 8, 2010 communication establishing a new 18.9 kilogram maximum case weight standard for all products, effective September 30, 2010.

“After receiving notice of LCBO’s new glass standard and of their intent to make it mandatory, we immediately began working with our wine customers to develop a wine bottle that met the new lighter weight standard,” states Bob Parise, vice-president of sales and marketing for Verallia’s wine sector. “We were pleased to get ahead of LCBO’s timeline by creating two bottles that already meet the lighter weight standard and we were equally excited to create a luxurious look for consumer appeal.”

To date, Verallia has successfully reduced the weight on two stock bottles without compromising the quality of the glass package. The ECO Impulse and the ECO Impulse Stelvin are specifically designed for the Canadian market.

Prior to the re-design by Verallia, the bottles had a design weight of 475g (16.75 ounces), but with customer input and precise engineering, the new bottles have a design weight of 411 g (14.5 oz) reducing the carbon footprint and improving the ergonomic benefits for the entire industry.

“The two stock bottles fit nicely into Verallia’s company-wide sustainable development initiative which provides a vision to continue designing high quality glass packaging with improved sustainability or less environmental impact,” says Steve Rhea, senior vice-president of strategic development for Verallia North America.

Both claret-style ECO Impulse bottles are produced at Verallia’s Port Allegany, PA plant and are available to wine customers in both flint and champagne green colors.

Verallia and Saint-Gobain Packaging

Verallia is the glass packaging brand of Saint-Gobain Packaging created for the glass bottles and jars market. Saint-Gobain, a major global manufacturer headquartered in Courbvoie, France, designs and manufactures eco-friendly glass packaging that also is endlessly recyclable, preserves and promotes the quality of products. For more information, visit: www.sgcontainers.com.

About Verallia North America

Verallia North America, the Saint Gobain packaging sector’s North American business, is one of the leading glass container manufacturers in the U.S., designs, develops and produces glass bottles and jars for the wine, beer, beverage, spirits and food container markets. Verallia North America operates 13 plants and a state-of-the-art distribution center. For more information, go to www.verallia.com.

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