Canadian Packaging

Velcro going to the dogs

Innovative packaging solution provides closure for Hill's Pet Nutrition bags.

April 11, 2013
by Canadian Packaging Staff

MANCHESTER, N.H.—Everybody knows about Velcro, but now Velcro Industries has announced it is going to the dogs working premium pet food maker, Hill’s Pet Nutrition to integrate its PRESS-LOK closure technology into some pet food packaging to ensure an easy, consumer friendly experience.

“With our focus on creating smart products, services and technologies wherever items can be connected, we developed the PRESS-LOK closure solution to provide a superior experience for our customers,” explains Velcro Industries vice-president of global marketing Jurjen Jacobs. “Velcro brand products are about the art of connecting. We strive to create smart products, services and technologies that will benefit brands and consumers across a wide spectrum of industries and we ensure a secure closure with our innovative PRESS-LOK fastening solution.”

A unique solution in the industry, the PRESS-LOK closure is simple to open and close because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity that Hill’s Science Diet customers expect.

Additionally, PRESS-LOK closure has an audible click, allowing consumers to hear their pet food packages open and close, ensuring a tight seal, even if kibble crumbs get on the fastener surface. The closure system is a proprietary hook-to-hook technology that can work for a wide variety of packaging closure scenarios.

Adds Christopher Rector, director of marketing of Hill’s U.S.: “There are many tangible consumer benefits that the PRESS-LOK closure system provides to our Hill’s Science Diet packaging.
“The PRESS-LOK application provides a fast, effective and stress-free bag closure solution. PRESS-LOK closure opens and closes easily and quickly, keeping the kibble in and the paws out.”

The new packages are produced by Peel Plastics Products Ltd., located in Brampton, Ont.—a manufacturer of flexible packaging solutions and process innovation.
For more information, visit, and

Category Captains 2019