The most ambitious launch since Coca-Cola Zero
By Canadian Packaging StaffGeneral branding carbonated drinks for adults Coca-Cola Company Finley
New adult beverage Finley to debut in France in April 2014.
Last week, Coca-Cola Enterprises announced the launch of Finley in France – a brand new drink for adults, part of The Coca-Cola Company’s portfolio, which will be available in stores in April.
The new fruit-based sparkling beverage marks the culmination of two years of research and testing and has been designed to perfectly satisfy the taste preferences of adults.
The delicious new range targets 25-49 year olds while, in France, studies show that the consumption of carbonated drinks actually declines with age.
Only 10 per cent of the beverages consumed by adults are carbonated soft drinks, well below warm beverages like coffee and tea. The current soft drinks offer is fairly limited for a population whose taste is changing and becoming more mature.
Finley looks set to change this, with the introduction of four mouth-watering flavors: Grapefruit & Blood Orange, Lemon & Elder Blossom, Orange & Cranberry, and Tonic.
With fine bubbles and subtle flavors, the Finley brand will offer an unusual sensorial experience that can be enjoyed at any moment of the day.
Finley is not solely based upon great taste: with fruit juice, natural aromas, natural sweeteners and no added preservatives, it is a low-calorie drink with just 20 calories per 100ml serving.
For Coca-Cola Enterprises, the launch of Finley is part of its diversification strategy which sets out to cover greater consumer needs as well as increasing its low-calorie beverage portfolio.
Coca-Cola says it is organizing a large-scale launch plan for the new brand, calling it the most ambitious launch since the debut of Coca-Cola Zero in 2007. It will involve sampling and advertising across supermarkets, convenience stores and online retailers.
Available in large (1.5 liter) and small (50 cl) bottles and (25 cl) cans, Finley offers a wide selection of formats. According to Coca-Cola, at home, at work, when eating out or traveling, Finley is suited for every situation in the busy daily lives of adults!
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