Canadian Packaging

Tetra Pak launches new packaging material effects

New packaging material effects will help brands attract shoppers’ attention.

April 9, 2018   by Canadian Packaging staff

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalize the look and feel of their products.

These effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.

Tetra Pak executive vice-president of product management and commercial operations Charles Brand says, “In a world where almost everything needs to be ‘personalizable’, we want to provide customers with something unique to help their brands rise above the noise and reach the shopper. The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”

Tetra Pak Artistry will include:

  • Tetra Pak Reflect: to incorporate holographic effects onto the package;
  • Tetra Pak Metallized: to create a metallic effect;
  • Tetra Pak Craft: to give the package the natural look of bare paperboard with wood fibers.

More offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.

The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.

For more information, visit

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