Canadian Packaging

StoryTrigger launches for interactive consumer packaging

Mobile app from Switch United turns static healthcare packaging into exceptional consumer experience

September 19, 2013
by Canadian Packaging Staff

Las Vegas, NV—Have you ever held up a healthcare product and been unable to read the ‘fine print?’ Or analyzed two nearly identical products and wondered just what the difference is exactly?

Switch United, one of Canada’s leading digital innovation studios, introduces StoryTrigger, an interactive packaging solution dedicated to health and personal care products.

“Brands and consumers are demanding more from packaging—it needs to be visually appealing, informative and be able to differentiate itself from other products on the shelf,” says Switch United partner Catherine Winckler. “StoryTrigger combines object recognition technology with high level content to allow health and wellness packaging companies to meet that need.”

Through object recognition technology, StoryTrigger allows smartphone users to access a content channel directly from packaging. In-depth product knowledge, entertaining and informative ‘how-to’ videos, coupons or even text enlargement or audible screen readers will be available to the consumer.

“In the United States alone, the direct and indirect cost of patient non-compliance is estimated at one to three hundred billion dollars a year,” says StoryTrigger medical advisory chair Dr. Mitchell Mendelson. “(Some) 125,000 people with treatable illnesses die annually due to incorrect usage of medicines, 60 per cent of patients cannot correctly identify their own medication and 40 per cent do not adhere to their medical regimes. StoryTrigger offers a solution to these staggering figures, enabling smartphone users access to vital medicinal information.”

StoryTrigger content is cloud-based and can be continually modified, allowing packagers to differentiate their product brands and provide value to the consumer. Up-to-the-minute medical product updates, year-long campaigns and seasonal information will be possible with cloud-based content.

StoryTrigger was created by the innovators at Switch United, a Vancouver-based digital studio involved with branded content and multi-platform campaigns, and now expanding into interactive consumer packaging With 27 years of experience creating award-winning content for clients including Nintendo of Canada, TSN Network, and the Vancouver 2010 Winter Olympics, Switch United always begins with the story and then looks for the technologies to bring it to life.

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