Canadian Packaging

Steam Whistle Brings Voodoo Ranger IPA to Canada

By Enterprise Canada   

Steam Whistle, New Belgium Brewing build on success of established relationship

TORONTO, Ont. (September 11, 2020) — Canadian beer lovers will soon be able to get their hands on one of the most popular American craft IPAs here at home, courtesy of Toronto-based Steam Whistle Brewing.

Steam Whistle and American craft brewing pioneer New Belgium Brewing are partnering again to bring the distinctive Voodoo Ranger IPA to the Canadian marketplace. Steam Whistle will brew Voodoo Ranger IPA at its Etobicoke facility and market and distribute one of the U.S. fasting growing IPAs. Voodoo Ranger IPA will be available across Canada starting in September.

The new agreement builds on a successful partnership between the two beer producers, which saw Steam Whistle begin brewing and marketing New Belgium Brewing’s Fat Tire Amber Ale in Canada in 2019.

“Our breweries share a lot in common in terms of our commitment to quality, sustainability and our desire to make one-of-a-kind products that consumers can get anywhere else,” says Tim McLaughlin VP Marketing at Steam Whistle. “We’ve worked together very well over the past two years expanding the market for Fat Tire, so this new agreement allows us to develop that relationship even further with a fantastic new beer in Voodoo Ranger IPA.”

Voodoo Ranger is a golden IPA that combines tropical aromas and juicy fruit flavours from Mosaic and Amarillo hops. Light golden and bright with a little particulate and medium-thin white foam. Voodoo Ranger packs a perfectly bitter bite and a refreshing finish.  Voodoo Ranger IPA is 7.0 % ABV with an IBU of 50.

Join the conversation on Twitter @SteamWhistle, Instagram @SteamWhistleBrewing and Facebook at /SteamWhistle using the hashtag #SteamWhistle. For more information, please visit steamwhistle.ca. Keep up to date with New Belgium and Fat Tire by visiting NewBelgium.com or following the brewery on Facebook, Twitter @NewBelgium or Instagram @newbelgium.

About Steam Whistle Brewing:

Steam Whistle Brewing remains true to the old-world method of brewing pilsner. Its Czech Brewmaster ensures each batch is crafted flawlessly following the Bavarian Purity Act of 1516 to craft a pilsner that is true to what pilsner should be: crisp, golden and well-balanced. One of Canada’s leading independent craft breweries, Steam Whistle is made with only four ingredients and no additives or preservatives. Steam Whistle’s Bohemian-style pilsner is characterized by a floral hoppy aroma, a sweet, full malty character that is balanced by a pleasant bitterness and a clean, crisp finish.

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal’s Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews fourteen year-round beers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, 1554 Enlightened Dark Ale, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale.

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