Spice producer serves up a fresh mix of trendy seasonings
By Canadian Packaging Staff
General Acorn Packaging Inc. Club House Forthought Design Inc. McCormick Canada spices Stand-Up PouchesSpicing up popular comfort meat and poultry dishes with trendy flavors has just gotten a whole lot easier for Canadian home chefs, thanks to McCormick Canada’s recent launch of six new Club House Flavourful Recipe Mix blends of fresh, authentic spices and herbs that are clearly displayed through clever, leaf-shaped see-through windows built into the bottom-right corners of the newly-designed, 28-gram plastic stand-up pouches filled at the spice producer’s central manufacturing plant in London, Ont.
Spicing up popular comfort meat and poultry dishes with trendy flavors has just gotten a whole lot easier for Canadian home chefs, thanks to McCormick Canada’s recent launch of six new Club House Flavourful Recipe Mix blends of fresh, authentic spices and herbs that are clearly displayed through clever, leaf-shaped see-through windows built into the bottom-right corners of the newly-designed, 28-gram plastic stand-up pouches filled at the spice producer’s central manufacturing plant in London, Ont.
Comprising hip modern flavors such as Lemon Ginger Beef Stir-fry, Tuscan Chicken, Cajun Chicken (see photo above), Hickory BBQ Ribs, Lemon Thyme Pork and Balsamic Chicken, the new fat-, transfat-, MSG- and artificial color/flavor-free mixes are packaged in easy-tear, stand-up pouches boasting colorful food graphics created by the Toronto-based Forthought Design Inc. and printed by Acorn Packaging Inc. of Mississauga, Ont., with the pouches’ back panels providing easy-to-follow recipe suggestions and cooking tips.
“The six selected flavors are trendy and inspiring for many popular dishes among modern restaurant offerings, but are now also easy to make at home, with the cook adding fresh ingredients following easy-to-use ingredient tips and directions on the back of the pouch,” says McCormick Canada product manager Linda Stiles.
“The products are coarse blends of vibrant and flavorful spices and herbs that are packaged in a clear pouch so the color and texture of the mix are easy to see,” adds Stiles, “and the stand-up design of the new packaging enables easy storage in the pantry or cupboard.”
Now retailing in the dry-sauce mix aisles of major grocery stores across Canada, the new spice blends received “excellent” scores in the consumer pre-launch taste tests conducted by the market research specialists Ipsos in late 2009, according to Stiles.
Says Stiles: “The results were excellent in regards to ‘strong purchase intent,’ with 61 per cent of consumers stating they would definitely or probably buy the product, which is significantly higher than the Ipsos food norm of 42 per cent. “Also, 25 per cent of the respondents stated they would ‘definitely buy,’ which is also significantly higher than the Ipsos food norm of 13 per cent.”
According to this year’s survey by Nielsen Consumer Research, the Club House brand of McCormick Canada’s corporate parent McCormick & Company, Inc. of Hunt Valley, Md., is currently the 69th largest-selling consumer product brand in Canada.
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