Responding to consumer demand for products made with natural ingredients, Pepsi-Cola North America Beverages of Purchase, NY, has announced it was transforming Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural.
A December 2009 study by the Hartman Group confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
The new Sierra Mist Natural is made with real sugar and nothing artificial – no preservatives, no artificial flavors and still with no caffeine. Sierra Mist Natural is being touted as the reinvention of lemon-lime soda made with only five simple and natural ingredients.
"New Sierra Mist Natural has been stripped of everything artificial and is naturally sweetened with real sugar so that the crisp, clean taste of lemon-lime shines through," says Kristina Mangelsdorf, vice-president of Natural and Flavored Sodas at PepsiCo. "It’s a big, bold innovation that shakes up the world of sodas with its surprisingly authentic simplicity–making Sierra Mist Natural a beverage that’s in line with the times and consumer preference."
To complement its new, natural profile Sierra Mist Natural also has a brand new look. The updated logo, package design and new light green bottle highlight the product’s crisp, clean lemon-lime taste, its simplicity and its natural appeal.
"Sierra Mist Natural is the first major innovation to come out of Pepsi Americas Beverages following our Bottler Integration," states Mangelsdorf. "We know that we have a product our consumers will love and with the support of our full system behind us we know we can win in the marketplace."
Sierra Mist Natural replaces Sierra Mist and is available at stores nationwide in standard soft drink packaging at the same great price. For more information about Sierra Mist Natural, go to www.facebook.com/sierramist or www.sierramist.com.
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