Canadian Packaging

Pringles Doubles Down on Crossover Flavours in Updated Iconic Packaging

Canadian Packaging   

They say that lightning never strikes the same place twice, but creative marketing minds at Kellogg Canada Inc. are putting that theory to a serious test with limited-time rollout of the Pringles Wendy’s Spicy Chicken Flavour potato chips—right on the heels of a sensational launch of the Pringles Wendy’s Baconator Flavour chips brand earlier this year.

Mixing the savoury taste of fried chicken with Wendy’s unique, fiery blend of peppers and spices into an iconic snack, this bold recreation of Wendy’s original spicy chicken sandwich satisfies cravings and delivers a mouth-watering combination of flavors found in one of Canada’s most popular sandwiches in every crunchy bite of the signature Pringles chips.

Packaged in the Pringles brand’s iconic tall round canisters holding 156 grams of individually stacked, uniformly saddle-shaped crisps—decorated with lively cross-branding graphics once again created by SGK Inc.—offer “an ideal one-bite, multi-sensorial experience for snack-lovers,” according to Kellogg.

“Following our wildly popular Pringles Wendy’s Baconator chips launched earlier this year, our masters of flavor have captured the unique, fiery spice blend of another Wendy’s classic,” says Christine Jakovcic, vice-president of marketing and nutrition at Kellogg Canada Inc. in Mississauga, Ont.

“Pringles has managed to pack an entire chicken sandwich into a single chip,” Jakovcic says. “We invite everyone to do away with mindless munching and enjoy a moment of ingenious fun instead with this insanely accurate creation.

“Wendy’s Spicy Chicken fans will be amazed.”

Beloved by Canadians, Wendy’s spicy chicken sandwich is an iconic menu item that sparked a pop culture phenomenon.

The world-famous Wendy’s version has become a fan favorite thanks to its juicy, all-white-meat chicken breast marinated and breaded in Wendy’s unique, fiery blend of peppers and spices to deliver more flavor inside and out—all cooled down with crisp lettuce, tomato and mayo.

The Pringles team has cleverly combined these complex taste sensations to create a truly unique snacking experience that begins when the consumer first opens the pop-top canister to release aromatics of fried chicken, followed by feasting their eyes on the subtle orange hue of the chip with specks of black pepper—reminiscent of the breading on Wendy’s Spicy Chicken patty.

The light and airy texture of the Pringles chip deliver surprising layers of flavour that start off with the notes of juicy, fried chicken, followed by a medley of zesty spices such as black pepper, chili and paprika—generating a zesty heat that gradually builds in intensity.

“Pringles is breaking the chip mold again,” says Liz Geraghty, Wendy’s international chief marketing officer.

“These masters of mimicry have created a unique flavour experience for the legions of Wendy’s Spicy Chicken lovers across Canada, who can now continue to enjoy Wendy’s great tasting food beyond the restaurant experience,” Geraghty states.

“Both craveable and delicious, this collaboration is a match made in flavor heaven.”


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Category Captains 2023