PoP Shoppe pops back to market with sleek cans
Looking for greater market penetration, soda manufacturer introduces a new packaging platform for the iconic Canadian brand.
October 29, 2012
by Canadian Packaging Staff
Everybody enjoys a good, against-all-odds comeback story, and Canadian soda lovers can look to plenty of beverage enjoyment in coming months thanks to some exciting new product launches from the reborn Canadian soda icon The PoP Shoppe (Canada).
After recently re-launching its four classic flavors—Lime Ricky, Radical Root Beer, Groovin’ Grape and Crazy Cream Soda—The PoP Shoppe is now offering the drinks in sleek, 355-ml aluminum cans to complement the iconic ‘stubby’ glass bottles that made it one of the most successful independent soft-drink franchises back in the 1970s.
Launched in late summer under an exclusive distribution arrangement with Toronto-headquartered private-label bottling group Cott Beverages Corporation, The PoP Shoppe has also revealed four colorful new flavors—Psychadelic Strawberry, Big Time Banana, Omazing Orange n’ Cream and Got the Blues Raspberry—and along with the classic line, are all packed in slim-profile ‘retro-cool’ cans, manufactured by Rexam Containers, boasting witty product graphics and imagery designed by Toronto-based branding consultants AmoebaCorp.
Now retailing across grocery and convenience stores across Canada in single-serve cans and four-packs, each of the canned PoP Shoppe flavors is cleverly color-coded with a whimsical graphic design paying homage to the brand’s original red-and-white striped logo motif on both the cans and the four-pack paperboxes manufactured by MeadWestvaco Packaging Systems, LLC.
“We are thrilled to partner with such an iconic Canadian brand, and to introduce an exciting, new range of PoP Shoppe products to a new generation of flavor-seeking Canadians,” says Cott Canada’s general manager Dave Stewart.
Produced and canned at Cott’s bottling facility in Mississauga, Ont., the new cans were launched to respond to consumer demand for a lighter-weight alternative to the stubby glass bottles, according to Sabrina Gonzales, media director at The PoP Shoppe’s Canadian headquarters in Burlington, Ont.
“While the cans are a complement to our classic stubbies, Canada is really a can market—a higher volume share of all soda beverages in Canada are sold in cans,” says Gonzalez. “Most Canadian consumers prefer cans because they chill faster, portable, and are highly recyclable when compared to other formats.”
For more coverage on this story, read the November issue of Canadian Packaging magazine, out soon.