Pizza Hut® and Beyond Meat® Strengthen Partnership with Debut of Beyond Italian Sausage™ Crumbles at Locations Nationwide
By CNW Group Ltd.
Following a successful test, Pizza Hut Canada is adding Beyond Italian Sausage Crumbles as a permanent menu item to meet growing consumer demand for plant-based protein. To celebrate this expanded launch, the two leading brands are offering Canadians everywhere a chance to win a free Great Beyond pizza when they share their "little flexes" on Instagram
TORONTO, Jan. 10, 2022 /CNW/ – Pizza Hut® and Beyond Meat, Inc. (NASDAQ: BYND) today announced the launch of plant-based Beyond Italian Sausage™ Crumbles as a permanent offering at Pizza Hut Canada locations nationwide. Available on three irresistible Beyond Meat® dishes, Beyond Italian Sausage Crumbles are designed to deliver the meaty texture and mouthwatering savoury taste that fans love about Pizza Hut’s traditional Italian pork sausage. These new menu items are exclusive to Pizza Hut and are back by popular demand after a successful trial in Toronto and Edmonton last summer.
“After seeing great excitement from Pizza Hut fans across Toronto and Edmonton last summer, we’re beyond thrilled to give Canadian fans everywhere the opportunity to try and fall in love with these Beyond Meat menu items,” said Amy Rozinsky, Head of Consumer Marketing, Pizza Hut Canada. “Pizza Hut and Beyond Meat have a shared vision to innovate new and exciting products that will delight our guests. Beyond Italian Sausage Crumbles offer a delicious plant-based twist on our classic pork sausage that you’ll have to taste to believe.”
As more and more Canadians adopt flexitarian diets, the two brands are making delicious, nutritious and sustainable protein options more widely accessible year-round. The three mouthwatering Beyond Meat menu items at Pizza Hut are:
- The Great Beyond™: A specialty pizza crafted with savoury Beyond Italian Sausage Crumbles, paired perfectly with fresh veggie toppings that include sliced red onions and tangy banana peppers, served up on any Pizza Hut crust.
- Beyond Italian Sausage™ Alfredo Loaded Flatbread: A crispy flatbread topped with flavour-packed Beyond Italian Sausage Crumbles, roasted red pepper, creamy alfredo sauce and mozzarella cheese.
- Beyond Creamy Alfredo: A savoury pasta alfredo dish layered with Beyond Italian Sausage Crumbles, onions, mushrooms and mozzarella cheese that delivers a creamy, delicious bite.
For those who love to customize their orders, Beyond Italian Sausage Crumbles can also be added as a topping to any existing pizza offerings of any size. Made from simple plant-based ingredients without GMOs, soy or gluten, Beyond Italian Sausage Crumbles contain 20g of protein per serving, derived from peas.
“With the combined strength of our brands, we are continuing to increase the accessibility of plant-based protein for Canadians everywhere,” said Deanna Jurgens, Chief Growth Officer, Beyond Meat. “At Beyond Meat, we believe that small changes like choosing plant-based protein on your favourite pizza, can make a positive impact on human health and the health of our planet.”
To kick off this national launch and the New Year, Pizza Hut and Beyond Meat want to recognize the little flexes in life — like finally finding that lost sock at the bottom of the drawer, successfully parallel parking in one attempt or trying out plant-based protein for a more flexitarian diet. Instead of coming up with grand, overly ambitious New Year’s resolutions only to quickly abandon them, this year Pizza Hut and Beyond Meat are celebrating the small, everyday victories by rewarding fans with a chance to win a free medium Great Beyond Pizza. Starting January 10, Canadians can enter by visiting @PizzaHutCanada on Instagram and posting a comment with their little flex and tagging two friends.
The delicious Beyond Meat menu items are exclusive to Pizza Hut on pizzahut.ca and through the Pizza Hut app or pick-up. From January 10 to January 30, Pizza Hut’s popular Buy One, Get One (BOGO) deal will allow Canadians to try pizzas topped with Beyond Italian Sausage Crumbles at no additional cost when they purchase a regular-priced medium or large pizza. Then for six weeks starting on January 31, Pizza Hut’s $5 $5 $5 deal will allow pizza lovers to order a pizza (or three!) with Beyond Italian Sausage Crumbles for only $5 with a regular-priced large pizza.
This national launch is part of a larger global strategic partnership between Yum! Brands, the parent company to Pizza Hut, and Beyond Meat to create delicious and innovative plant-based protein menu items to meet the growing consumer demand for more diverse protein options. Canada is the second market to permanently offer Beyond Meat menu items nationally. After a successful trial of Beyond Meat Pizzas in the UK last year, Pizza Hut brought them back as a permanent menu option at all Pizza Hut UK Delivery locations in July 2021.
About Pizza HutPizza Hut is proud to be one of Canada’s largest pizza restaurant chains with over 450 locations nationally. Globally Pizza Hut is the world’s largest pizza restaurant company with more than 18,000 restaurants in over 100 countries. No matter where you find a Pizza Hut, they are making sure each meal customers enjoy is safe, delicious, and unmistakably Pizza Hut.
Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). Hungry for more information? Check out www.pizzahut.ca, www.facebook.com/PizzaHutCanada, www.twitter.com/pizzahutcanada and/or www.instagram.com/pizzahutcanada.
About Beyond Meatwww.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and TikTok.Beyond Meat, Inc. (NASDAQ: BYND) is one of the fastest growing publicly-traded food companies in the United States, offering a portfolio of revolutionary plant-based proteins made from simple ingredients without GMOs, bioengineered ingredients, hormones, antibiotics or cholesterol. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand commitment, Eat What You Love™, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of September 2021, Beyond Meat had products available at approximately 128,000 retail and foodservice outlets in over 85 countries worldwide. Visit