The first to acquire the technology in North America, puts OTC Group on the cutting edge of printing and cross-media marketing.
September 9, 2013
by Canadian Packaging Staff
TORONTO—The OTC Group, a leading commercial printer and integrated communications firm in London, Ontario, has acquired the Xerox Automated Packaging Solution for the iGen4 to accommodate its new digital folding carton packaging division.
Running on the Xerox iGen4 digital press, the Automated Packaging Solution makes it possible for The OTC Group to offer more short-run digital folding carton packaging options to its clients in the consumer packaged goods, food and pharmaceutical industries.
“Market demand for innovative ways to differentiate products is growing in these industries, and promotional needs range from nationwide launches and regional brands, to specialty items and prototype products,” says The OTC Group president Tim Graham.
“The Xerox packaging solution puts us at the cutting edge of cross-media marketing, giving our clients—both large and private label brands—many more options to customize and personalize their packaging,” adds Graham. “Using data-driven marketing principles and practices, we can address our clients’ needs end-to-end to help them get to market quickly and differentiate themselves from their competitors.”
Benefits of Xerox’s packaging solution include the:
• Capability to reduce costs related to warehousing, storage and disposal of obsolete cartons— allowing brand owners to apply their marketing dollars to more valuable activities.
• Opportunity to produce the entire print campaign, from creating the package to producing marketing collateral, such as point-of-sale signage.
• Ability to support seasonally focused marketing campaigns and respond more rapidly in competitive markets.
Based in London, Ont., The OTC Group offers a suite of marketing-technologies as well as print and mail services to maximize the impact of variable and personalization in marketing. Serving an extensive network of automotive dealerships, representing all manufacturers, as well as other business-to-consumer verticals, OTC provides Options to Communicate through turn-key, on-demand systems. More company information is at www.OTCGC.com.
Xerox is a global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.