New Look for Ungava Gin Marks a New Chapter for a Local Favourite
By Enterprise Canada
TORONTO– Ungava Gin is sporting a new look after 10 years in market as one of the early micro-distilleries producing gin in Canada.
The proudly #1 Québec-produced gin – with its signature yellow colour – stands out even more in the popular, world’s fastest growing Gin category. To celebrate its Québec provenance and unique botanicals that give it its vibrant yellow hue and exceptionally smooth flavour, Ungava’s gin bottle has been redesigned from cork to glass to allow the packaging to better tell the gin’s compelling story and connect with flavour-seeking gin lovers.
Carefully crafted details are key to Ungava’s new design:
- Stronger branding – A cleaned up logo paired with a U-shaped map pays tribute to Ungava’ Gin’s namesake region in Northern Québec.
- Tapered bottle shape – Has a prouder stance.
- Wooden Cork – Gin lovers appreciate this as a sign of quality, and the ritual of ‘easing off the cork’ as they open the bottle to create a cocktail for themselves and friends.
- Canadian Origin — A touch of red is retained on the new label, reflecting the brand’s Canadian origin.
- Arctic botanicals – Each of the six signature botanicals are proudly featured on the neck label in French and English.
- Topographical lines – Tactile and distinctive, raised topographical lines on the surface of the back of bottle continue the use of cartographic visual language and is a nod to the gin’s place of origin.
Through quantitative heat-map research and in a head-to-head comparison, Ungava’s new design tested well with consumers. The redesigned glass bottle and label has shown to be more perceptible and memorable with more than two-thirds of consumers, including existing Ungava drinkers, indicating they prefer the new design.
Watch this space as Ungava Gin, the #1 Quebec-origin gin, will soon be joined by new innovations Ungava Ginger, and Ungava gin & tonic.
The updated brand and refreshed packaging for Ungava Gin was designed in collaboration with Pigeon Brands Inc.
Ungava Gin’s new identity and packaging is expected to be rolling out to store shelves in April. In Ungava’s home province of Québec, this new design will be followed by an anticipated launch of Ungava Ginger in May.
About Ungava Spirits Co.
Ungava Spirits Co. Limited, is a leading producer of premium-quality craft spirits. The micro-distillery is located in Cowansville in Québec’s beautiful Eastern Townships region. Its award-winning spirits are produced in small batches, using the highest quality natural and local ingredients. Leading and award-winning brands include: Ungava Gin, Chic Choc Spiced Rum, Cabot Trail Maple Liqueur and Quartz Vodka. For further information, please visit ungavaco.com. Ungava Spirits Co. is a subsidiary of Corby Spirit and Wine Limited.
About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser’s®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine’s® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob’s Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter.
About Pigeon
PIGEON Brands builds brand value with every engagement. For over 40 years, it has helped many of North America’s leading consumer brands navigate a changing world, delivering inspired results via thoughtful strategy and brilliant creative. PIGEON builds brands through design, integrated marketing and relentless execution. The firm is privately held with offices in Toronto, Montreal and Mexico City.
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