New environmentally-friendly packaging from Cascades
By Canadian Packaging Staff
General Cascades Cascades Specialty Products Group Evok recycled polystyreneCascades intros first foam food tray made from recycled material.
KINGSEY FALLS, QUE.—New from Cascades, EVOK is the first polystyrene foam food tray in North America made with recycled material, and can now be found on the grocery shelves across the Province of Quebec.
EVOK was created to package meat, poultry, fish, vegetables, and fresh fruit as an innovative new packaging product that respects the environment, by reducing the use of virgin material and introducing recycled material—at a level of 25 per cent—thereby allowing Cascades to lower the carbon footprint of food packaging.
Canadian retail grocery chain Metro Inc. has adopted the initiative with lots of enthusiasm. “Rethinking packaging is one of our priorities in our corporate responsibility approach,” says Metro senior vice-president of national procurement and corporate brands Serge Boulanger. “We’re very pleased to contribute to the best practices by becoming the first national brand to use EVOK in all our stores in Quebec.”
Replacing regular packaging with EVOK—which contains recycled material—enables Metro to reduce Quebec’s greenhouse gas emissions (GHG) by some 600 tons, and equivalent of 200 compact cars.
As well as being made with 25 per cent recycled material, the new EVOK packaging debunks a number of popular myths.
“Polystyrene foam, which is comprised of 90 percent air, provides us with an undeniable environmental advantage,” says Cascades, Specialty Products Group president and chief operating officer Luc Langevin. “By replacing a quarter of the virgin material we use with recycled material, Cascades can reduce greenhouse gas emissions by almost 20 per cent compared to its traditional packaging made with polystyrene foam.”
According to Cascades, the brand name EVOK stands for the evocation of a past memory, which infers renewal.
For more information, visit www.cascades.com/evok.
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