June 10, 2010
by Canadian Packaging Staff
Milk Link Limited, a leading British dairy farmer-owned co-operative and largest cheese manufacturer has launched Grip Strip, that is being called the next generation food packaging open and closure system.
Grip Strip, an exclusive packaging format to Milk Link for use in the dairy sector, will be available in UK stores nationwide and used on the majority of Sainsbury’s Named Creamery pre-packed cheese and Milk Link’s Cadog and Lockerbie regional cheese brands.
Grip Strip is a unique format which represents a major step forward in comparison to the traditional zip lock and resealable packs currently available. It has hook and loop self gripping fasteners which firmly seal the pack and maintain product freshness and is designed for everyday, long-term and repeat use. The material is a food-grade heat-sealable polyethylene. Milk Link’s Innovation Centre worked in partnership with APLIX, a specialist technology company, to apply the hook and loop technology to food packaging.
Hamish Renton, Milk Link’s marketing director comments: “We constantly talk to consumers and know that they have been unhappy with current packaging solutions for some time as the zip format doesn’t truly deliver for them. The launch of Grip Strip across the UK offers consumers a new global dairy first, a ‘gold standard’ in cheese packaging, which will revolutionize the experience for consumers. Earlier this year, Leatherhead Food Research independently verified that Grip Strip was the easiest cheese packaging format to open, reseal and re-open.
“Having sole dairy exclusivity on this packaging format is a huge advantage for Milk Link and our retail partners. It’s all part of the service we offer. I’m delighted with the way that our Innovation Centre has blazed a trail in cheese packaging, despite only launching last September. Watch this space going forward – it’s going to be a very busy time for us as we continue to roll out exciting new consumer propositions.”