Les Crudettes Salads Stay Fresh in Mondi’s Recyclable Functional Barrier Paper
By EMG
21 October 2021 – Mondi, a global leader in packaging and paper, has introduced its first recyclable functional barrier paper bag for salads in the Group LSDH’s Les Crudettes range. The sustainable packaging is a fully integrated solution – Mondi operates across the value chain from sustainably managed forests, to producing pulp and kraft paper, applying the coating and printing the final material.
The French salad brand has replaced its transparent glossy polypropylene (PP) packaging with Mondi’s recyclable functional barrier paper for a selection of its pre-washed, ready-to-eat salads. The new packaging is 95% paper with a functional barrier layer, meaning the salad remains fresh for up to 10 days – the same amount of time as with the previous plastic packaging. It is verified as recyclable in the waste paper stream in France by the Recycling Authority (Cerec).
The bags are flexoprinted, with lifelike depictions of the salad contents on the front, along with a QR Code, which informs consumers about the contents, quality, recycling and even refund policy, if they happen to purchase a bag where the contents are not as fresh as expected.
Using its unique EcoSolutions approach, Mondi worked closely with LSDH, and its machine supplier Ilapak, to ensure that the new packaging is fit-for-purpose and can run on existing machines. The new solution is sustainable by design, and will support LSDH Group in meeting its sustainability goal of reducing the amount of plastic in its packaging.
Paulus Goess, Sales Director Speciality Kraft Paper, Mondi says: “We evaluated everything, from sourcing, to machinery, and the recycling process – all while collaborating closely with LSDH to deliver a sustainable solution without compromising on packaging performance. A key focus of our Mondi Action Plan 2030 (MAP2030) is to develop innovative packaging that keeps materials in circulation and prevents waste. We are proud to see our new circular-driven functional barrier paper being part of the solution. In particular as all converting steps are fully integrated across our value chain – from paper production to barrier application and printing.”
Géraldine Collet, Marketing and Innovation Director, Les Crudettes / Groupe LSDH adds: “This is just the first step in the sustainability journey of our ready-to-eat salad range. The results are exciting – the packaging is created on existing machines, it looks great on-shelf, is resistant to humidity and supports our sustainability goals. These salad bags could revolutionise the ready-to-eat salad market, hugely reducing the amount of plastic needed, all while keeping the food fresh.”
The newly-packaged salads are on sale throughout France now.
About Mondi
Mondi is a global leader in packaging and paper, contributing to a better world by making innovative packaging and paper solutions that are sustainable by design. Our business is integrated across the value chain – from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is at the centre of our strategy and intrinsic in the way we do business. We lead the industry with our customer-centric approach, EcoSolutions, where we ask the right questions to find the most sustainable solution. In 2020,
Mondi had revenues of €6.66 billion and underlying EBITDA of €1.35 billion.
Mondi has a premium listing on the London Stock Exchange (MNDI), and a secondary listing on the JSE Limited (MNP). Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
About Mondi Functional Paper and Films
Mondi Functional Paper and Films (FPF) is part of Mondi’s Business Unit Engineered Materials, providing paper and film-based solutions such as release liners, barrier coatings, and technical films following our motto paper where possible, and plastic when useful so we can provide customers with products that are sustainable by design. The industries served are graphic arts, labels, tapes, fibre composites, industrial, building insulation, hygiene, medical, envelopes, food & consumer goods, corrugated case linings, foam liners, automotive, and industrial packaging. Oriented towards a sustainable future and committed to quality, Mondi FPF is an agile and innovative partner with technically advanced expertise, global availability, and customised solutions. Well-connected within the Mondi Group, we are an integrated part of the value chain. Mondi FPF can imagine, design, and create innovations to meet the rapidly changing demands in the industry, and has access to an international network of specialists with over 11 plants in seven countries and three continents.
About Les Crudettes
Les Crudettes, a brand of the LSDH Group’s Vegetable Division, has been producing a wide range of fresh, ready-to-use salads, raw vegetables, aromatic herbs and snack salads since 1984.
300 market gardeners, 650 employees, in 2 production workshops in Châteauneuf-sur-Loire (45) and Cabannes (13), share the same passion for ultra-fresh vegetable products to enable everyone to eat better thanks to fresh fruit and vegetables, available everywhere, produced by committed producers.
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