Labeling: too much information?
When good labels go too far.
Coding & Labeling
food product labels
Labeling is an important part of the packaging industry – especially for the consumer who utilizes it.
When it comes to food labels, it can be used to provide product information like weights, pricing, best-before dates, how to prepare the food, how to store it, where it was produced and by whom.
Of course, a good food label will also list nutritional values and ingredients, in case there are things in it one is allergic to, or simply don’t want as part of a diet.
And that’s just for food. The same care and thought is put into a good label by any brand owner.
And then there’s overkill, as this package of roasted chickpeas from a U.K. company demonstrates.
For the record, Canadian Packaging magazine saw this on a post from PrintWeek.