Braun's line of female beauty brands gets makeover with internationally-recognizable television and film actress at the helm.
March 7, 2014
by Canadian Packaging Staff
LONDON—Braun has signed world renowned actress and beauty icon, Jessica Alba, as its new Beauty Brand Ambassador.
The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in-store—rolling out from March 2014.
“Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” said Alessandra Dolfini – Global Braun Marketing Director.
Braun’s female product heritage lies in creating beauty devices that, at the touch of a button, remove the barriers to achieving beautiful hair and skin. Braun wants every woman to glow inside and out with the confidence that comes with feeling beautiful and Jessica is the ideal woman to help communicate this.
Jessica Alba is an actress, a known supporter of women’s causes and mother of two girls. Jessica’s acting career began at the age of 12. After studying at the Atlantic Theatre Company with founders William H. Macy and David Mamet, she went on to star in James Cameron’s Dark Angel, gaining worldwide recognition. She has since made over 25 feature films such as The Fantastic Four and Sin City that have earned a combined box office total of over $800 million, including comedies and dramas, from gritty independents to major studio blockbusters.
Jessica’s upcoming films include Dear Eleanor, Barely Lethal, Sin City: A Dame To Kill For and How To Make Love Like An Englishman opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace, Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Duracell, Fairy, Febreze, Fusion, Gain, Gillette, Head & Shoulders, Iams, Lenor, Mach3, Olay, Oral-B, Pampers, Pantene, Prestobarba, SK-II, Tide, Vicks, Wella, and Whisper. The P&G community includes operations in approximately 70 countries worldwide.
Visit www.pg.com for more information about P&G and its brands.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry technical innovation, reliable quality and distinctive design. These range from electric shavers to beauty products. Braun products enjoy worldwide distribution.
Visit www.braun.com for the latest news and in-depth information about the Braun brand.