Industry award pays lips service to beauty
By Canadian Packaging Staff
General 2012 HBA International Package Design Awards Bellwyck Packaging Solutions Elizabeth Grant Skin Care Ming Ltd The Socializer’s Can You Keep A Secret? Lip Exfoliator and Conditioning BalmElizabeth Grant Skin Care takes the People's Choice award at the 2012 HBA International Package Design Awards.
Beauty may only run skin-deep, but the beautiful packaging created for the Toronto-based cosmetics producer Elizabeth Grant Skin Care left a deep enough impression at the recent 2012 HBA International Package Design Awards competition to earn it the prestigious People’s Choice Award for an innovative lip balm and conditioner product.
Called The Socializer’s Can You Keep A Secret? Lip Exfoliator and Conditioning Balm, the new formulation features an industry-first vibrating exfoliating tip that activates gentle vibrating pulses to aid in quick removal of dry skin from the lips, according to the company, which picked up the highly-coveted prize at last summer’s international HBA Global Expo health-and-beauty industries exhibition in New York City.
“This is one of the most unique products Elizabeth Grant Skin Care has ever produced, combining beauty with mechanical technology,” says the company’s vice-president of creative global direction Margot Grant Witz. “We are truly honored that the public voted for our product.
“We are thrilled that it has been well-received and many beauty fans are enjoying the item,” says Witz, crediting acclaimed Canadian artist Jessica Gorlicky for designing the beautiful graphics for the high-end decorative folding cartons manufactured by Bellwyck Packaging Solutions in Toronto.
Made with high-quality components supplied by Ming Ltd., the deep-conditioning balm—containing active ingredients such as torricelumn, panthenol (vitamin B5), cucumber, rice exfoliator and collagen—is attached to the vibrating exfoliator with magnetic technology in a way that lets users either keep it attached, or pull the lip balm off and take it with them for easy on-the-go application when needed.
According to Witz, the new product “delivers a one-two punch that gets your lips smooth and luscious.
“This lip treatment duo consists of an exfoliator and a lightly-textured, deep-conditioning balm with anti-aging actives that target the symptoms of dry and lined lips at the source,” explains Witz.
“You start by using the gentle exfoliator to lightly remove dry skin cells with natural rice granules and help prime the lips for the balm.
“Next step, apply the clear conditioning balm and never experience another make-up beauty faux pas again,” says Witz, adding that the company’s proprietary Torricelumn moisturizer was developed specifically to give dry lips a ‘luscious volume’ appearance.
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