Indoor BBQ meal packaging solution
New packaging solution from Sirane offers BBQ meals made inside.
December 4, 2013
by Canadian Packaging Staff
While some people might enjoy barbecuing in the full bloom of a winter, not everyone does. Keeping the health and well-being of the cold consumer in mind, Sirane has designed a way for hungry consumers to enjoy a BBQ-meal regardless if the weather is uncooperative.
The Sira-Cook Supreme from the Sirane Group, Europe’s leading packaging development-to-manufacturing company, is a cooking bag perfect for both oven and barbecue, as well as hot-plate or griddle, and can be fully heat-sealed.
Sirane sales director Jeremy Haydn-Davies says, “It might be turning cold in the UK, but many retailers will very soon be turning their thoughts to next summer. This bag is the perfect summer solution for retailers—it can be filled, heat-sealed and shipped as a ready meal that can go straight on the barbecue.
“But the Sira-Cook Supreme bag is also ovenable—which might be a real bonus with the unreliable British climate. The bag’s versatility could be a distinct advantage.
Haydn-Davies offers up the prospective use of a retailer being able to sell a steak with a sauce already in the bag—with the bonus that the consumer need not open it up to cook on a BBQ.
As well, notes Haydn-Davies, a second bag containing mixed vegetables in a sauce could be placed right beside the first bag, presenting an entire meal for the family.
He continues: “The same bags would also allow over-the-counter sales of ready-to-barbecue packs which if heat-sealed behind the counter are leak-proof. Or retailers could simply sell the bags alongside their products—users would simply need to put in the ingredients, fold over the ends and cook—genuine versatility in one product.”
The Sira-Cook Supreme bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel so users can see the contents as they cook.
Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire, England, specializing in absorbency and cooking bags.