Canadian Packaging

Incredible Stuf Awaits! The Most Playful OREO Cookie to Date Twists Open Its Most Playful World Ever

By CNW Group Ltd.   



Milk's favorite cookie unveils the MOST OREO and invites Canadians to dunk into the OREOVERSE, the brand's first-ever metaverse experience

TORONTO, Jan. 24, 2023 /CNW/ — OREO is kicking off the year with some out-of-this-world news. Starting January 30th, the brand introduces a new limited-edition cookie, The MOST OREO, and unveils the OREOVERSE — an interactive, digital world where OREO fans’ dreams come true.

The brand’s most playful cookie to date, the MOST OREO, features two chocolate-flavoured cookies playfully packed with the most stuf ever and for the first time ever the creme has real OREO pieces mixed in. A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE.

The OREOVERSE invites fans to play multiple levels of cookie-themed games and get the chance to win deliciously unexpected prizes, including a $25,000 grand prize*. The games range from “Stack Stuf” where fans will build the MOST OREO, to “Rocket Stuf” where fans will inflate the MOST OREO and aim for targets on clouds. Once all levels are completed, the experience culminates when the player becomes the MOST OREO and gets dunked into a giant glass of milk. Available in both French and English, fans can enter the OREOVERSE in Meta Horizon Worlds or by visiting www.OREOverse.ca.

“We’re so excited to dunk into the OREOVERSE and give our brand fans a new way to stay playful with a world built on the premise that anything is possible,” said Peter Verlinden, Brand Manager, OREO. The MOST OREO cookie and the OREOVERSE give fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new OREOVERSE world and play multiple levels of cookie-themed games and have a chance to win prizes.”

On January 30th, fans can dunk into the OREOVERSE in Meta Horizon Worlds using their Meta Quest headsets or via mobile phones or desktop computers by visiting www.OREOverse.ca. The MOST OREO will hit shelves at participating retailers across Canada starting in early February. It will be available for a limited time only.

*NO PURCHASE NECESSARY. Open to residents of Canada 18 and older. Correct answer to STQ required. Ends: 4/30/23. Visit www.OREOverse.ca to enter, for free method of entry, odds, prize details, and for Official Rules. Thirty-seven prizes available (valued from $21 CDN- $25,000 CDN). Meta Platforms, Inc. is not responsible for nor is a Sponsor of this promotion.

About OREO® Cookie

OREO® is the world’s favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, visit snackworks.ca

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO®, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

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