Glass adds spark to festive dining
Nestlé Waters Canada kicks some glass with a special edition release of S.Pellegrino.
March 14, 2012
by Canadian Packaging Staff
Good packaging ideas never really lose their fizz, as Puslinch, Ont.-based beverage group Nestlé Waters Canada (NWC) illustrated again this past winter season with a Special Edition release of its S.Pellegrino Sparkling Natural Mineral Water brand in a 750-ml glass bottle—that was available until the end of December 2011 at selected retailers and fine dining establishments across Canada.
“The objective of bringing this distinctive packaging to market is to complement the special effort Canadian consumers and restaurateurs will put into planning and preparing their holiday celebrations,” says NWC group manager Tracey Peake, adding the fully-recyclable glass bottles of S.Pellegrino—the second-bestselling mineral water brand in the Canadian market—are priced on par with the standard PET (polyethylene terephthalate) plastic 750-ml containers.
Says Peake: “S.Pellegrino is the perfect sparkling water for fine dining and is served by restaurants and families all around the world to accompany the finest meals during the holiday season.”
Tracing its historic roots back to 12th Century Italy, the S.Pellegrino Sparkling Natural Mineral Water brand joined NWC’s beverage product portfolio in 1999 through the acquisition of its former owner Sanpellegrino SpA by the Paris, France-headquartered Nestlé Waters.