Canadian Packaging

Crown Food Packaging helps brand owners

Innovative metal packaging meets changing demands in snack food and ready-meals sectors.


August 9, 2012
by Canadian Packaging Staff

With North America’s changing demographics opening up significant opportunities for today’s snack food and ready meals manufacturers, Crown Food Packaging North America has developed new packaging.

According to a 2010 U.S. census, the country’s Hispanic population is steadily increasing, driving the creation of unique formulations and new packaging that will appeal to the community’s preferences. As well, high rates of obesity among U.S. citizens, both young and old, has also leading brand owners to introduce products that help consumers maintain healthier diets. Packaging plays a critical role here as well by facilitating portion control and protecting nutritional value.

Crown's Easylift tab

Several technologies from Crown Food Packaging North America, a business unit of Crown Holdings, Inc. (Crown), have been designed to help brand owners respond to these market opportunities—for example, ideal for the ready-to-eat meals category, single-serve bowl-shaped cans allow consumers of all ages to enjoy portion-controlled meals and healthy snacks straight from the package. This innovative package saves time and effort associated with preparing a separate dish and clean up.

Crown’s award-winning Easylift easy-open ends, and PeelSeam peelable ends offer quick and easy removal, helping consumers enjoy their meals without the need for a can opener.

The hallmark of Easylift easy-open ends is the significantly improved finger access between the tab and the lid.

PeelSeam peelable ends feature a thin, flexible foil heat-sealed to a rigid steel or aluminum ring. By grasping the tab on the lid, consumers can open the package in one simple, fluid gesture, leaving no sharp edges.

In addition to being easy to open, both ends offer an unrivaled barrier against light, oxygen and water ingress, all of which are essential for maintaining the flavor and sterility of foods that are consumed without extra preparation.

For brand owners, there are a number of advantages to adopting these solutions. Bowls have a sleek, modern shape that attracts attention on store shelves and helps convey a premium image; Easylift easy-open ends and PeelSeam ends can also be utilized as valuable real estate for printing eye-catching graphics, company logos or nutritional information.

Crown's PelSeam lid

“When used together, these technologies make it easy to consume healthy packaged foods,” says Crown Food Packaging North America vice-president of sales and marketing Tom Gordon. “Snacks and meals can go right into a lunchbox, backpack, briefcase or purse and be consumed whenever and wherever the consumer may go. In addition, these meals allow for families to minimize the time spent in the kitchen and increase family time at the table.”

A final industry trend that metal packaging can help snack food and ready meals manufacturers address is sustainability. Metal is 100 per cent recyclable, recycled at high levels and can be continuously reused with absolutely no degradation in performance or quality.

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world with its global headquarters located in Philadelphia, PA. For more information, visit www.crowncork.com.